Fintech · UI / UX Design
STB Cash App
Comprehensive redesign of STB Cash app's information architecture and functionality.
About the project
Comprehensive redesign of STB Cash app's information architecture and functionality.
STB Cash App is a cutting-edge mobile payment solution, providing an accessible platform for digital transactions akin to popular services like Venmo and CashApp. Established to revolutionize the landscape of mobile payments, STB Cash App offers fast transactions, low fees, and access to real-time transaction monitoring.
Our approach involved a comprehensive strategy driven by in-depth market research, identifying user pain points, and gaining insights into the app. We optimized user flows, journey mapping, interface, and visual language, deploying solutions that significantly improved the overall user experience and addressed key challenges.
Project execution
How the work came together.
Following thorough research and comprehensive app testing, we initiated a complete redesign of the app's flow, functionality, and branding with a primary focus on overhauling the information architecture.
This involved grouping app functionalities based on intuitive thinking and redesigning brand guidelines to establish consistency and trust.
The optimization journey encompassed reimagining user flows, refining journey mapping, revamping the interface, and enhancing the visual language, resulting in a significantly improved overall user experience.
We crafted onboarding and welcoming screens to convey a sense of safety and trust.
We streamlined processes for sending, loading, topping up, and paying bills.
We implemented discounts and referral programs to encourage engagement and help users earn credits.
We built trust through a cohesive brand and product design.
We designed interfaces that require less effort from users.
