Healthcare · Aesthetics · Web Development · SEO · AEO
Ensoul Aesthetics
From no SEO or online visibility to 1,100+ organic traffic and 60+ top-ranking Google keywords, supported by website design and ongoing digital marketing.
Organic discovery and digital growth
Building an online presence that brings the clinic into view.
About the project
From no SEO or online visibility to 1,100+ organic traffic and 60+ top-ranking Google keywords, supported by website design and ongoing digital marketing.
Ensoul Aesthetics is a medical aesthetics and wellness clinic in Calgary. With no SEO or online visibility at the start, the clinic needed a digital presence that could introduce its services and help prospective clients discover it.
x360 Digital manages Ensoul’s social media, website design and development, SEO, AI search, answer engine optimization (AEO), and email marketing. The clinic now has organic traffic exceeding 1,100 and more than 60 top-ranking keywords on Google.
Project execution
How the work came together.
Website design and development created a central destination for exploring Ensoul’s treatments and learning about the clinic. The website connects the clinic’s online presence with the information prospective clients need before getting in touch.
SEO focuses on making Ensoul discoverable through relevant searches. From a starting point of no SEO or online visibility, the clinic has grown to more than 60 top-ranking Google keywords and organic traffic above 1,100.
AI search optimization and AEO extend this work to question-based discovery and AI-powered search experiences, supporting how prospective clients find information about the clinic and its services.
Social media management keeps Ensoul active across its social channels, while email marketing supports ongoing communication with its audience. Together with the website and search strategy, these services give the clinic a coordinated digital presence.
