Healthcare · Website · SEO · AEO · Google Ads
Spectrum Physiotherapy Clinic
From one clinic with no organic search visibility to three clinics, 40+ top-ranking Google keywords, and 500+ organic traffic.
Clinic growth and search results
From no search visibility to a growing three-clinic presence.
About the project
From one clinic with no organic search visibility to three clinics, 40+ top-ranking Google keywords, and 500+ organic traffic.
Spectrum Physiotherapy Clinic began with one clinic and no organic search visibility. The challenge was to build a digital presence that could introduce the clinic to people looking for physiotherapy and support the business as it expanded.
x360 Digital handles Spectrum’s website, SEO, Google Ads, answer engine optimization (AEO), and AI search presence. Spectrum now operates three Calgary clinics, with more than 40 top-ranking keywords on Google and organic traffic exceeding 500.
Project execution
How the work came together.
Website management gives Spectrum a central destination for patients to explore its care and clinic locations. Our ongoing work connects the website with its search and advertising channels as the business grows.
SEO focuses on helping prospective patients discover Spectrum through relevant physiotherapy searches. From a starting point of no organic search visibility, the clinic now has more than 40 top-ranking Google keywords and organic traffic above 500.
We manage and optimize Google Ads alongside organic search, supporting paid visibility for the clinic’s services. This gives Spectrum a coordinated approach to reaching people searching for physiotherapy care.
Answer engine optimization and AI search work extend the strategy to how people ask questions and discover providers through AI-powered experiences. Together, website management, SEO, paid search, and AEO support Spectrum’s digital presence across its three clinics.
