Healthcare · Branding · Web Development · Local SEO
Aurora Medical Clinic
Branding, design, and marketing from day one, building No. 1 neighbourhood medical keyword rankings and average traffic growth of 20% year over year.
Local search and sustained growth
A neighbourhood clinic built to be found.
About the project
Branding, design, and marketing from day one, building No. 1 neighbourhood medical keyword rankings and average traffic growth of 20% year over year.
Aurora Medical Clinic partnered with x360 Digital from day one as a new family medical clinic opening in Nolan Hill, Calgary. The immediate challenge was to establish trust, communicate the clinic's services clearly, and make it easy for local residents to discover and connect with a new healthcare provider.
We approached the launch as a complete local presence rather than a standalone website project. Branding, digital experience, search visibility, social communication, patient registration, and printed materials were developed as one consistent system.
Project execution
How the work came together.
We created a distinctive healthcare identity inspired by the aurora and the clinic's commitment to accessible, patient-centred care. The visual system established a professional and reassuring presence across the logo, website, social media, signage, and printed materials.
The responsive website was designed and developed around patient needs. Clear service information, physician profiles, clinic details, contact options, and a streamlined registration process helped reduce friction for new patients on desktop and mobile.
Local SEO focused the clinic's website and business presence around Nolan Hill and northwest Calgary. Consistent location information, locally relevant content, technical optimization, and clear healthcare service pages helped strengthen visibility when nearby residents searched for a medical clinic or family healthcare options.
Social media and local marketing extended the brand beyond search. Coordinated content and print materials supported awareness during the clinic launch and reinforced a consistent, credible message across community touchpoints.
Aurora now ranks No. 1 across medical-related keywords in its neighbourhood, with organic search volume exceeding 2,500 and average traffic growth of 20% year over year. A consistent brand, patient-focused website, and ongoing marketing support have helped build a lasting local presence from the clinic’s first day.
