SEO agency Calgary

How Stopping Search Engine Optimization Affects Your Business

SEO Calgary

When a business reaches the first page of Google, they assume their SEO efforts are over. But what happens then? Can you save money by halting it? There is an unfortunate misconception that SEO is a one-time expense, and that you’ll continue to rank well long after you achieve what you set out to do. This is not the case at all.
It’s important to note that stopping SEO is different from stopping any other marketing effort. Stopping SEO has implications from your revenue to your website. Here’s what happens when you stop SEO:


The focus of SEO isn’t just on helping you get higher rankings in search engines. A good SEO company will also monitor your site for problems that may impact search engine ranking. Without an SEO agency monitoring and watching out for things breaking on your website, technical issues can quickly mount. If you’re unfamiliar with how websites work, then you probably don’t know that things occasionally can break without reason. Over time, the effects of these problems eventually affect the functionality of your website and can end up costing you a great deal.

If you stop SEO services, you may also lose out on developments like mobile responsiveness, page speed, and user experience – all of which have an effect on your website ranking and are treated by your SEO company.


Crawlers return to your site to re-index your content when your site publishes new content. Thus, if you have your site crawled more often, search engines will pay it more attention and you will have a better chance at ranking higher. SEO agencies make sure your website has fresh, relevant content on a regular basis. If you stop performing search engine optimization, you will lose search engine ranking as competitors continue to index their websites. Google’s ranking algorithms are continuously updated as well. SEO agencies continually adjust their strategies to stay current, and what worked last month may not work this month. In the long run, you will lose traffic and rankings by skipping SEO on your website.

You will quickly be outranked by your competitors

To be successful online, you need to stay on top of your competition. So, it stands to reason that competitor analysis is one of the most important parts of SEO. The examination of your competitors is therefore one of the most important SEO components. Regularly monitoring and analyzing their clients’ competitors can help their SEO agency keep up with and outdo them. It’s a given that your competitors will be keeping an eye on you if you rank well for competitive keywords in your industry. You are basically handing your ranking over to them on a silver platter if you stop SEO. You will lose all the traffic you’ve invested so much in if they continue investing in their SEO while your site stagnates.

It's going to cost you a lot more than you anticipated

A constant effort is required for SEO. You can compare it to going to the gym. In the beginning, seeing results will take a while, but you’ll soon start seeing improvements. However, if you take a long break from work, you will gradually revert to your old habits, perhaps even worse than before. After you’ve stopped SEO, your website’s rankings and traffic are hard to regain, just as if you stopped going to the gym for a long time. By restarting, you’ll essentially be starting from scratch. You will lose all the time, money, and effort that you spent on SEO before you stopped it. 

It may seem like no longer investing in SEO is going to reduce your monthly expenses, but you’re only wasting all that money and all the initial investment you made.


Does stopping SEO make sense? Definitely not. If you want your business to be found online, SEO is a necessity. Your business strategy should include it as a crucial element, not just an optional part. Unless you treat SEO as part of a long-term, consistent effort, you won’t reap the benefits. Our success as local Calgary businesses has helped dozens of Calgary businesses succeed online. If you’re considering quitting SEO or you’re unhappy with your current agency, we can help.

Local marketing firm

Local Marketing: What, Why & How?

Local marketing firm

Businesses advertise in the city and local area as well, which has been resulted in strategic lead generation marketing strategy. 

The local advertisers target specific customers right where they are e.g., workplace, home, local marketplaces, and neighbourhoods as well. The nature of local marketing enables to target prospective customers in a restricted geographical area, this is due to the intention of targeting customers near the business locality. Local marketing has embarked its importance through Google maps in Calgary. 

The significant example of local marketing is positive search results of the google command ‘near me’ this enables the business to portray itself in the local environment and allows customers to find the best service as per their need. 

The outcome of search results on google map is known as local marketing in a nutshell.

Local advertisers

Why local marketing?

The purpose of local marketing is to drive customers physical traffic and ‘near me’ search results on Google, to create ease in business accessibility. 

Near-me command has gotten to be gigantically well known in later a long time. Previous Information demonstrates that near-me command has significantly developed year-over- year specifically between 2018 and 2019, and since from that point, web browser clients are utilizing near-me command to discover every essential service. 

The advancements in search technology have enhanced the user process to search for nearby businesses. Majority of users expect nearby outcome without pre-stating it during the online search process. 

Google database shows that localised searches have evolved 150% faster than searches like “near me”, without the location search, many users now by default expect web browsers to consider location when searching for relevant results. 

Is it beneficial for my company?

We would say it is as this type of marketing is marked to form a substantial growth for companies as it can result to be advantageous to attract customers and form a long-lasting customer. This form holds the potential to enhance business credibility and customer retention rate as well. 

The combination of the widespread adoption of mobile devices and the increased focus of Google on local search has made local marketing a very efficient way to draw new customers to your business. 

Our approach towards Local Marketing?

x360 Digital approaches local marketing with the combination of 

The marketing strategies are designed by rigorous research on the target audience and the company’s nature. The budget local marketing strategy designed by our experts will enable to generate leads and long-term customers for your company. 

Top Tip

Customer reviews matters and promoting them in the local market will enable to obtain trust and enhance company credibility.

Choose Us!

We help our clients with all the marketing forms respective to their company’s nature. Our service will enable to build local customers which will eventually enhance your local market reputation and lead generation process as well. 

Digital marketing trends for 2020

Marketing Strategies for Festive 2020

Digital marketing trends for 2020

The year just simply passed, and we can already see what Christmas is going to be like. Stressful for many people, customers are not focusing on the festivals, instead simply are striving to get through this year (2020).

As a marketing agency in Calgary, we understand it’s challenging to derive the attention of people who are panicking and are under pressure. Creating personal and strong relations is reasonably the best way to get through this year.

We are here to provide you with some marketing ideas for this uncertain festive season, join in to cheer people and spread joy.

Involve Your Customers

Every good marketing strategy campaign will place its customer on the top priority of every aspect/decision. Involving the customer is one of the best relationships building aspects a company can incorporate during this pandemic.

There are many ways to increase customer involvement. Try asking and incorporating improvement suggestion, designs and what they do expect from your company. There are many add on factor such as calling the customer to design for your brand, asking them for a social media takeover.

This campaign will enable you to explore the customer’s hidden talent and your company’s untouched potential as well. This campaign will result in being a win-win situation, as your company might attract new customers and form strong relations with the existing customer base.

Your Customers Feeling Special, Will Result in The Greatest Achievement of The Year!

Social media marketing trends 2020

Transformation of Your Online Presence

The current situation has increased the significance of online market, according to the 2020 statistics people prefer online purchase/interaction over the offline concept. This transformation has potentially changed the aspect of businesses to function digitally.

The festive season is a phenomenal opportunity to think out of the box and transform yourself to catch-up with the coming year 2021. Significant changes can be made in the website layout and adding substantial interaction by your blog posts, company gallery and sharing recent work with all the customers out there.

According to the 2020 customer research in Calgary, it is observed people are mostly attracted to new designs and colours on the website. Another important factor is functionality ease, x360 Digital can potentially solve your problem by creating/recreating a phenomenal online experience for your customers.

Your post-festival changes and overcoming this uncertain situation will create a positive buzz, increase customer engagement and will enable you to build new relations with your target audiences.

Email Marketing - Festive Style

This marketing is not for festivals specifically, it is used to enhance or create personal contact with the current/potential customers. A festive theme (Christmas and New year) email marketing is perfect to interact with customers during the end of 2020.

The campaign is not meant to be promotional; it can entail wishes and motivating messages for the upcoming year 2021, however, sneaking in a bit of promotion will increase the excitement for customers. These campaigns hold the potential to pay off your company in a long run.

As Christmas is approaching, we are looking forward to interesting and creative campaign full of customer interaction. Let’s end this year with no suspense but only meaningful relationships.

Afterall a wonderful time is needed, which is no more expected from 2020.

Top Marketing Festive Tips

Top marketing festive tips

Give the campaign a head start by starting it on time.

Give out some exciting offers on Christmas and New Year, promote the offers through social media and word of mouth.

Modify your online website/e-commerce website to provide a festive feel to the customers.

Paid campaign is perfect head start during the festive season. Facebook, Instagram, YouTube are some popular platform to promote your campaigns.

At x360 Digital we can support you design the campaign, which eventually will enable you to attract new/potential audiences in the market.

Hey, having a campaign in mind?

Let’s discuss, x360 Digital is always at your service. We support your business by designing and implementing a new strategy according to the requirement. Our experts will help you, interacting with your customers and establishing meaningful relationships. 

Contact us today! We are proud to have established strong relations with our clients

Small business branding

Specific Marketing Strategy for Your Brand

Small business branding
Digital branding strategy

Establishing a business is unfortunately just not everything. In this digital era, “it’s built and the customer will come” theory does not work, to become a brand and sensation it’s essential to follow a customised strategy including development, ethics and most important factor which is marketing. 

Your company have to be sure about every effort and money spent, that is where x360 Digital takes over and design a creative marketing strategy for your business to increase awareness and lead generation through Digital Marketing, it entails marketing efforts which are functioned electronically. Start-ups can establish awareness through social media, blogs, content marketing and many more 

Marketing is a completely different aspect to developing a business, it requires the expertise and combination of different digital tools which are effective for your business and prospective audiences in Calgary.

Where do I start?

Choose Your Target Market

Serving a complete market has resulted to be a myth for various companies. The reality of targeting a specific market segment is essential for companies to gain higher ROI.

Do you want to invest time and money efficiently?

We hope yes, it’s a onetime process to understand your target market. After all the process is beneficial for a long-term and enables you to enhance according to the nature of your customer and unique value proposition as well.

Apparently the better you know your customer, the everlasting is your journey in the industry.

We are always there to support your business with competitive marketing strategies, it will enable your business to defeat the market saturation and create everlasting sustainability.

Top Tip: Predetermine a baseline and growth of the target audience you are willing to serve.

Social media branding for small business

What’s with the Budget?

Everything is determined by the money you are willing to invest. Marketing is not all about spending money, variant dimensions have enables everyone to market their brand, inbound marketing is meant for start-ups and other businesses ensuring 61% less investment with higher returns. Inbound marketing includes SEO, blogs and social media to boost your company presence with a decent amount of regular traffic.

The best way for start-ups in Calgary is to conduct an ROI analysis and ensure the customer-oriented marketing strategy.

Marketing Tools for Your Business


Search engine optimisation is an effective practice for start-ups, it makes your company’s website appear on the top and in the trending search engine results pages as well. People often think the process is highly technical and expensive due to effective results. But we guarantee it’s not done by a robot!!! The process is based on a simple algorithm of building links and quality/unique content compared to all other company’s website in the industry.

Social Media Marketing

It’s one of the most underused tools by businesses, social media holds the potential to break all bars for companies in the industry if used to the full potential. The best feature is audience categorisation on every social media platform out there. To meet the expectations and results, the right social media platform, suitable for your business and target market is essential. Platforms such as Facebook, Instagram and LinkedIn are popular to generate leads for numerous nature of businesses in the industry. Top Tip: To know your customer try interacting with them regularly


Pay-Per-Click is one of its kind for start-up businesses. As the name speaks for itself which is paying for every click on your advertisement, it holds a good value in terms of budget, right audience and call to action for your website or social posts. This tool of Digital Marketing sheds powerful technique such as Google Ads, Facebook and many more, these ads are operated from Adwords, enables you to target the right audience, trend on the top with a minimal pay due to the PPC technique of keywords. The keyword algorithm enables start-ups to target their niche to engage and increase business credibility in a decent amount of time.

Small business branding services

What do x360 Digital Offer?

Start-up marketing initially is potentially a complex science. Similar strategies have failed and lost customer attention in a short period, x360 Digital resolves the problem with a strategy for specifically your niche and business. We have kept our start-up clients in Calgary spiralled with creative Digital Marketing strategies.

We ensure to undertake all the services and tools stated above and of course relevant to your business.