Medical care and the medical profession have always centered on the doctor-patient relationship, treatment, prescriptions, as well as research and breakthroughs. In the digital age, medical and healthcare marketing have radically changed.
Companies that are successful in the healthcare and medical device industries understand two critical things:
First – Healthcare companies must build a strong digital presence, establish authority and trust, show which they are experts, and build an unwavering reputation for excellent patient care to compete in a global marketplace.
Secondly, while the specifics of their professions do not change, how they interact and engage with patients and caregivers who depend on them for care and knowledge do – continuously. Educating your ideal client through the digital world is the most effective way to attract curious prospects, engage their pain points, and build trust within the community.
Without active engagement with your ideal potential patients and consumers via the digital channels they rely on, you are almost certain to lose business to competitors.
For more information, contact x360 Digital, a leading health care marketing firm in Calgary.
The responsive website resizes its content according to the size of the screen, so that the user will have the same experience whether he or she accesses the site on a computer, tablet, or mobile device. In today’s world of web design, it’s a given-but more than that, it’s something search engines look for whenever they crawl your medical website in order to determine how and where you’ll rank.
The search engines prioritize competitors whose sites are mobile-friendly since the user experience is important to them. Overall, responsive mobile healthcare sites work better than nonresponsive ones. It is important to check that your content and imagery load properly on mobile devices, even if you already have a responsive site.
The responsive website resizes its content according to the size of the screen, so that the user will have the same experience whether he or she accesses the site on a computer, tablet, or mobile device. In today’s world of web design, it’s a given-but more than that, it’s something search engines look for whenever they crawl your medical website in order to determine how and where you’ll rank.
The search engines prioritize competitors whose sites are mobile-friendly since the user experience is important to them. Overall, responsive mobile healthcare sites work better than nonresponsive ones. It is important to check that your content and imagery load properly on mobile devices, even if you already have a responsive site.
An SEO campaign can propel your medical practices or hospital network to the top of the search engines. In reality, it’s a lot more complicated than most marketers realize. In order to rank #1 among doctors providing healthcare services in your area on Google, you cannot simply use the term “healthcare practice” a thousand times throughout your website.
In order to rank well in Google for healthcare-related terms, it’s imperative to use the appropriate, relevant and pertinent phrases and keywords on your healthcare organization’s website. It also means using those terms naturally throughout your content, as search engines like Google place a high priority on readability. Our experts at x360Digital can help you rank well on Google.
Pay-per-click advertisements or paid advertisements that appear first when certain search terms are typed in. Pay-per-click advertising allows you to set a budget and decide what you are willing to spend to keep your site visible at the top of the search engines. When you take advantage of PPC ads and display ads that appear on other websites’ sidebars or tops, your return on investment is clear and defined.
Over half of Canadians consider patient reviews at least somewhat important when choosing a physician. Before scheduling a visit, consumers want to know that others have had a positive experience with you, so obtaining positive reviews is crucial to your practice.
It’s common for patients to leave reviews only if they were motivated to do so, or if they had an exceptionally good experience. It is not likely you will feature positive feedback from patients who were satisfied with their office visit unless you ask them for reviews. Front office staff might find this difficult to do – and they shouldn’t be required to evaluate each patient’s satisfaction as they walk out the door.
That’s why x360Digital recommends hospitals and medical practices use automated reviews in their Healthcare Marketing campaigns. An automated review is conducted by patients using a computer or tablet in the office to rate the quality of service they received on a scale of 1 to 10. Send a follow-up email asking patients to leave a review on their site when they get a high score. You can potentially counter any negative reviews left elsewhere online by displaying positive reviews directly on your site.
Over half of Canadians consider patient reviews at least somewhat important when choosing a physician. Before scheduling a visit, consumers want to know that others have had a positive experience with you, so obtaining positive reviews is crucial to your practice.
It’s common for patients to leave reviews only if they were motivated to do so, or if they had an exceptionally good experience. It is not likely you will feature positive feedback from patients who were satisfied with their office visit unless you ask them for reviews. Front office staff might find this difficult to do – and they shouldn’t be required to evaluate each patient’s satisfaction as they walk out the door.
That’s why x360Digital recommends hospitals and medical practices use automated reviews in their Healthcare Marketing campaigns. An automated review is conducted by patients using a computer or tablet in the office to rate the quality of service they received on a scale of 1 to 10. Send a follow-up email asking patients to leave a review on their site when they get a high score. You can potentially counter any negative reviews left elsewhere online by displaying positive reviews directly on your site.
Healthcare practices and hospitals rely too heavily on social media as a part of their digital healthcare marketing campaigns. A valid strategy for building your brand and keeping your patients updated is social media, which involves posting updates, photos, events, and more directly to Instagram, Twitter, or FaceBook.
It should not be the only social strategy you employ. Ads on social media can help you reach the right people who may be interested in your services, even if you aren’t already connected.
That’s why x360Digital recommends hospitals and medical practices use automated reviews in their Healthcare Marketing campaigns. An automated review is conducted by patients using a computer or tablet in the office to rate the quality of service they received on a scale of 1 to 10. Send a follow-up email asking patients to leave a review on their site when they get a high score. You can potentially counter any negative reviews left elsewhere online by displaying positive reviews directly on your site.
