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How x360 Digital can help our clients drive digital transformation

by Digital Marketing

Identify collective goals

For many companies, the Chief Marketing Officer is responsible for representing the customer’s needs to the C-suite. However, in a digital-first world, one executive is not sufficient. We have seen from our clients that the entire company C-suite must align and galvanize to transform the business from the top down, while the CMO is the coordinating force for different business functions. Additionally, agency partners are well positioned to assist the CMO in uniting leadership and establishing common objectives. 

This can be seen in our work with one of our client to improve campaign measurement and expand the organization’s use of first-party data throughout. Using data from one of our client’s past marketing campaigns, brand lift studies, and attribution models, x360 Digital Inc, created a marketing mix strategy that measured the success of each digital channel, such as pay per click ads, display ads, and social media advertising. The information was then used by one of our client to optimize its marketing efforts. From marketing to finance to the chief executive and his management team, teams now trust and rely on data across the company.

As the CMO, x360 Digital Inc. is ideally positioned to facilitate the creation of shared objectives and unity of leadership.

Adopt an agile mindset

To stay ahead of competitors in the digital transformation journey, brands often have to get comfortable with constant change in order to keep up with consumer behavior and technology. This can be difficult for many. We are in a unique position to help brands experiment, learn, and make incremental changes over time since agencies have access to the latest insight and technology. 

x360 Digital Inc. has learned that launching a minimal viable solution almost always takes less time than writing pitch after pitch. Even though it won’t be perfect, after you’ve put something in place, you’ll be able to improve it based on what’s working and what’s not.

Communicate value as often as possible

Now that you have set up the buyer personas & implemented them in your conventional & digital marketing strategy, you would almost think that you are ‘ready’, however, the society in which we live is always subject to change, including your customers & the marketing world. After a while, do you have the idea that the buyer personas no longer match your current customers? Then do your research again & create new personas.   

Target audience
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Calgary’s Leading Healthcare Digital Marketing Company

Calgary’s Leading Healthcare Digital Marketing Company

by Digital MarketingMarketing Strategy
Calgary’s Leading Healthcare Digital Marketing Company
Providing healthcare firms with customized digital marketing solutions that utilize high-quality content, industry-leading SEO, and integrated sales to help them generate qualified leads.

A Simple Guide to Healthcare Digital Marketing

Medical care and the medical profession have always centered on the doctor-patient relationship, treatment, prescriptions, as well as research and breakthroughs. In the digital age, medical and healthcare marketing have radically changed. 
Companies that are successful in the healthcare and medical device industries understand two critical things:
First – Healthcare companies must build a strong digital presence, establish authority and trust, show which they are experts, and build an unwavering reputation for excellent patient care to compete in a global marketplace.
Secondly, while the specifics of their professions do not change, how they interact and engage with patients and caregivers who depend on them for care and knowledge do – continuously. Educating your ideal client through the digital world is the most effective way to attract curious prospects, engage their pain points, and build trust within the community.

Without active engagement with your ideal potential patients and consumers via the digital channels they rely on, you are almost certain to lose business to competitors.

For more information, contact x360 Digital, a leading health care marketing firm in Calgary.

An Integrated Digital Marketing Strategy in Healthcare

It is important for doctors, hospitals, and marketing professionals to invest in healthcare marketing. It might be necessary for you to hire outside help and plan for a larger budget than in the past. You’ll gain peace of mind in the end, and your patient volume will grow like never before! In order to assist you, we have provided a few items to include in any well-planned healthcare marketing strategy.

Develop a responsive healthcare website

The responsive website resizes its content according to the size of the screen, so that the user will have the same experience whether he or she accesses the site on a computer, tablet, or mobile device. In today’s world of web design, it’s a given-but more than that, it’s something search engines look for whenever they crawl your medical website in order to determine how and where you’ll rank. 
The search engines prioritize competitors whose sites are mobile-friendly since the user experience is important to them. Overall, responsive mobile healthcare sites work better than nonresponsive ones. It is important to check that your content and imagery load properly on mobile devices, even if you already have a responsive site.

Develop a responsive healthcare website

The responsive website resizes its content according to the size of the screen, so that the user will have the same experience whether he or she accesses the site on a computer, tablet, or mobile device. In today’s world of web design, it’s a given-but more than that, it’s something search engines look for whenever they crawl your medical website in order to determine how and where you’ll rank. 
The search engines prioritize competitors whose sites are mobile-friendly since the user experience is important to them. Overall, responsive mobile healthcare sites work better than nonresponsive ones. It is important to check that your content and imagery load properly on mobile devices, even if you already have a responsive site.

Improve search engine rankings for your website

An SEO campaign can propel your medical practices or hospital network to the top of the search engines. In reality, it’s a lot more complicated than most marketers realize. In order to rank #1 among doctors providing healthcare services in your area on Google, you cannot simply use the term “healthcare practice” a thousand times throughout your website. 
In order to rank well in Google for healthcare-related terms, it’s imperative to use the appropriate, relevant and pertinent phrases and keywords on your healthcare organization’s website. It also means using those terms naturally throughout your content, as search engines like Google place a high priority on readability. Our experts at x360Digital can help you rank well on Google.

Display ads and PPC ads can be used for healthcare marketing

Pay-per-click advertisements or paid advertisements that appear first when certain search terms are typed in. Pay-per-click advertising allows you to set a budget and decide what you are willing to spend to keep your site visible at the top of the search engines. When you take advantage of PPC ads and display ads that appear on other websites’ sidebars or tops, your return on investment is clear and defined.

Get patient reviews

Over half of Canadians consider patient reviews at least somewhat important when choosing a physician. Before scheduling a visit, consumers want to know that others have had a positive experience with you, so obtaining positive reviews is crucial to your practice.
It’s common for patients to leave reviews only if they were motivated to do so, or if they had an exceptionally good experience. It is not likely you will feature positive feedback from patients who were satisfied with their office visit unless you ask them for reviews. Front office staff might find this difficult to do – and they shouldn’t be required to evaluate each patient’s satisfaction as they walk out the door. 

That’s why x360Digital recommends hospitals and medical practices use automated reviews in their Healthcare Marketing campaigns. An automated review is conducted by patients using a computer or tablet in the office to rate the quality of service they received on a scale of 1 to 10. Send a follow-up email asking patients to leave a review on their site when they get a high score. You can potentially counter any negative reviews left elsewhere online by displaying positive reviews directly on your site.

Get patient reviews

Over half of Canadians consider patient reviews at least somewhat important when choosing a physician. Before scheduling a visit, consumers want to know that others have had a positive experience with you, so obtaining positive reviews is crucial to your practice.
It’s common for patients to leave reviews only if they were motivated to do so, or if they had an exceptionally good experience. It is not likely you will feature positive feedback from patients who were satisfied with their office visit unless you ask them for reviews. Front office staff might find this difficult to do – and they shouldn’t be required to evaluate each patient’s satisfaction as they walk out the door. 
That’s why x360Digital recommends hospitals and medical practices use automated reviews in their Healthcare Marketing campaigns. An automated review is conducted by patients using a computer or tablet in the office to rate the quality of service they received on a scale of 1 to 10. Send a follow-up email asking patients to leave a review on their site when they get a high score. You can potentially counter any negative reviews left elsewhere online by displaying positive reviews directly on your site.

Leverage Social Media to grow your Brand

Healthcare practices and hospitals rely too heavily on social media as a part of their digital healthcare marketing campaigns. A valid strategy for building your brand and keeping your patients updated is social media, which involves posting updates, photos, events, and more directly to Instagram, Twitter, or FaceBook.
It should not be the only social strategy you employ. Ads on social media can help you reach the right people who may be interested in your services, even if you aren’t already connected.

That’s why x360Digital recommends hospitals and medical practices use automated reviews in their Healthcare Marketing campaigns. An automated review is conducted by patients using a computer or tablet in the office to rate the quality of service they received on a scale of 1 to 10. Send a follow-up email asking patients to leave a review on their site when they get a high score. You can potentially counter any negative reviews left elsewhere online by displaying positive reviews directly on your site.

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Explore Digital Marketing

Explore Digital Marketing

by Digital Marketing

Digital marketing encloses all the promotion techniques that operate online across various regions. The techniques include email, social media, online banners, search engines and other essential online formats which enable businesses or individual to connect with the target audiences/customers. 

Digital Marketing is proven to be an effective technique for businesses in terms of brand awareness and lead generation in numerous regions across the world.

This technique of online marketing has been proven years back by the person who invented the radio, he had demonstrated the product in England and after getting signals it was expected that radio will capture the market in 10 years. However, it was decided to live broadcast the product from an opera performance to ensure product awareness.

The plan just struck off as people bought the event tickets, the awareness of radio was unstoppable which resulted in being the proven effectiveness of digital marketing.

Why Digital Marketing?

As stated before, digital marketing is vital for your business in terms of brand awareness, lead generation and social media presence. The consumers are influenced by content circulating digitally, x360 Digital advises every company out there to follow the trend by letting your business serve online.

To be competitive in the market, an online presence is not enough, you’ll need to enhance the customer/target market experience to ensure long-term viability.

Enhancement is necessary as digital marketing entails various opinions, techniques and strategies which you can experiment on and of course that’s according to your target market. Here comes the tricky part where it’s hard to identify the effective experiment you’ve conducted, is where you are meant to incorporate experts and analytics tool in your business.

Do businesses meet their goals through digital marketing?

The answer is yes, the best digital marketing strategy provides a clear picture of how each technique and campaign supports the company’s goal. x360 Digital supports your business creating a creative free or paid campaigns supporting all digital marketing aspects.

The major influential factor for consumers is social media marketing as it converts audiences to a real customer, however, different digital marketing techniques support the different nature of businesses.

Popular Techniques of Digital Marketing

Content Marketing

Social Media Marketing

Search Engine optimization

Email Marketing

Google Ads

Content Marketing

An essential format of marketing, which is used for traffic growth, lead generation and increasing brand awareness. There is various sub which enables you to run content marketing.

  • Infographics – It is a technique which enables you to display information in a visual content format that helps the visitor to visualise the company’s concept or services.
  • Blogs – It refers to publishing articles which illustrate the company’s services, indirectly increasing the company’s awareness. It offers an opportunity to convert audiences to real customers.

Social Media Marketing

A common practice, promoting your brand on all the social media channels to increase traffic, brand awareness and generate real customers. The social media channels include Instagram, Facebook, LinkedIn, Snapchat and Pinterest.

If you lack information on how to promote your brand you can avail x360 Digital’s services for ad placements and effective marketing strategy.

Search Engine Optimization

Process of optimizing your website to ensure higher visibility on every relevant search, this will ensure your business with organic traffic over a while. SEO is undertaken on websites and blogs.

SEO is divided for better results and user understanding, on-page SEO, off-page SEO and Technical SEO, you can leave those aspects for us to provide better results.

Email Marketing

A highly effective digital marketing strategy which enables you to create direct contact with your target audience by sending emails. The audiences are more likely to be converted into potential customers for the long term.

A question which usually arises is how to create an email list?

Various techniques ensure creating a good marketing list, the proven technique is a compelling offer for your potential customers. x360 Digital will help you to create a lead magnet strategy according to the nature of your business.

Google Ads

A place where search what they need for, your business can trend on the top. That is if your ad can appear on Google. These ads have the potential to gain outcomes as the ads are placed in search and non-search results.

These ads are set up through Google AdWords, where advertisers bid to display their company ads entailing business information, service being offered and many more which illustrates the company effectively.

Is big money involved in Digital Marketing?

A myth which exists in the market stating Digital Marketing involves huge money… We ensure that it does not, of course, the techniques you use in the process is what decide your budget.

If your process is under safe hands, it would only involve a reasonably affordable budget with effective results throughout the process. The cost can be minimised when experts are working for your company.

This factor completely depends on you, as you are the one to decide whom to choose for your prestigious businesses. 

We can tip you with the best affordable, experienced and effective company x360 Digital in Calgary, serving to minimise your stress and cost with creative campaigns.

I am willing to try digital marketing. What to do?

If you are willing to try…that’s great news, we are here to help you at any stage of your company. x360 Digital provides the best services with all the techniques of digital marketing relevant for your business. To know more about the process and affordable quotation. Contact Us!!!

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Digital transformation effects

Digital Marketing driving higher ROI

by Digital Marketing
Digital transformation effects

Just like marketing and promotional activities are helpful for a brand in the real world, digital marketing is essential in the virtual world. In the online world, there are different tools that can be used and should be used by brands to maximize their online presence and boost ROI. A digital marketer will have the knowledge of using various digital or online tools to do so.

Digital marketers need to use an integrated and comprehensive strategy so that various elements of digital marketing services are used effectively for optimized results.

  • Search Engine Marketing where a combination of SEO and Pay-per-click advertising is used to drive organic and inorganic traffic to the site;
  • Website Marketing to increase awareness of your online presence in your desired market;
  • An digital marketing company will use mobile marketing to generate income and revenue for the brand;
  • Email Marketing where email campaigns are planned for reinforcement of brand offerings or communication of new launches, and more.
  • Social Media Marketing where social media profiles like Facebook, LinkedIn, Twitter, Instagram, YouTube and others are used for promoting a brand, product or services.
  • Video Marketing is another commonly used digital marketing solution where platforms like YouTube are used to engage with customers;
  • Online banner advertising that is a means to promote products, offers, new launches and more.

X360 Digital is a leading Digital marketing specialist that works with your brand and utilizes endless possibilities of this gamut to bear fruitful results for the business. As an expert in this domain, we brainstorm, create and innovate strategies to deliver phenomenal numbers. As a top digital marketing company, we experiment to try various means and strategies to deliver the desired results.

This is how we add value to your online presence:

We work with an all-inclusive approach to use various digital marketing tools and channels for effective lead generation;

As a competent Calgary digital marketing consultant, we work towards augmenting your brand awareness online.

Help you maximize your ROI on digital marketing campaigns;

Use analytics to assess if the outcomes match with the objectives;

The objective is clear – We work as your extended arm to ensure that all possible channels of digital marketing are explored and utilized to chart a success story for your brand online!

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