Website Development A Better Approach (1)

Website Development: A Better Approach

Having a poorly designed website that is hard to navigate can lead to users clicking away. As a result, these potential buyers return to Google and seek out another source that can provide them with the information they are seeking. On the other hand, the structure of the website navigation plays an important role in sales, user experience, and optimization. 

The purpose of website navigation is to indicate the importance and relevance of pages, content and information on a website. Users or visitors can find the content they are looking for in this way. You use it to access content and information on a website by using the Internet. This can be presented in different ways, like sidebars, menus in headers or footers, etc. A good website needs to be simple to navigate.

Structure and navigation of a website are taken into account by search engines when ranking it. Nowadays, if you have a hard time getting around your website, it can affect you negatively. An easy-to-navigate and properly structured website should lead to more leads and conversions, which will result in greater business. The purpose of web structure and navigation is to provide better user experience and enhance visibility.

How important is website structure and navigation?

In addition to improving user experience, boosting rankings, and increasing leads, these factors are essential. As a result, businesses become more successful online and consumers become more satisfied. Potential customers will not trust your business if your website is inaccessible and hard to use. People will not buy from you if they are unsure of the integrity of your business. Web navigation plays a major role in search engine rankings. That is why it is so important for your website to perform well in that category.

Factors, you may consider

You now know how the consumer searches for information & what goals he has in mind; gear your marketing strategy to this! Take into account the following: 

Design that is appealing

Websites with good structure and seamless navigation present better than those with poor organization and difficulty getting around. A well-structured website will likely look more appealing than one that lacks this structure.

Users Get a Better Experience

A poorly structured website makes it very difficult to find information or products on a site. A well-organized and easily accessible website is much more enjoyable for visitors. Those who are new to the internet should not waste their time trying to figure out how the site works. Usually, people visit a website in order to access something. Having seamless navigation and structure makes their experience better.

Reducing bounce rate, increasing time spent on your site

Having an easy-to-navigate website will encourage visitors to stay longer on it. Nowadays, users want easy-to-use sites that are easy to navigate. Visitors won't stay on a website if it's hard to navigate. Your sidebars, links, and other directive tools should be visible and easily accessible to users to encourage them to explore. A well-structured web page encourages visitors to interact, which means they will stay longer.

Increase Sales

The likelihood of a user making a purchase increases when they spend more time on the website. A trustworthy website means visitors will complete a transaction. The conversion rate increases when users can easily access the content they need and the interface is pleasant.

The Best Way to Improve Website Structure

Website hierarchies must be planned out

How your website displays information is determined by the hierarchy of your site. It is crucial that you pick a hierarchy that fits your needs so that the rest of your website can function correctly. Do not confuse your users with an overly complicated design. Categorization should be clear and specific, while subcategories should relate to the main category.

Site hierarchy and URL structure

A URL structure is based on the assumption that when you click on a main category and then a subcategory, the URL structure should follow that hierarchy. Hence, the main category name should come first, and then the subcategories. Your users will be directed to the correct location and your site structure will remain intact.

Develop an internal linking structure

A website's internal linking structure cannot be overlooked. It provides navigation, improves search engine rankings, and solidifies website hierarchy. Every page on your website should contain links that lead to and from another page. Main categories and subcategories are linked internally through the main navigation header. The purpose of internal links for search engines is to let them know which pages are most important and how to access them.

The Best Way toImprove Website Navigation

Improve mobile site navigation

Many people use their mobile devices to search the web, so you must make sure your website is mobile-friendly. You can increase your website's reach and user retention by providing a smooth navigation experience for mobile users. The design of your site should be simplified and only include essential information to optimize it for mobile users.

Search the site effortlessly

Usually, when a visitor comes to your website and initiates a search, they are looking to buy or at least browse. You have a potential customer if they are able to find what they are looking for easily. It's crucial to have proper search navigation so that users can find what they're looking for and come back for more. If you have a website with a large amount of content or products, you should have a functioning search navigation tool.

Footer should be informative

No matter how simple the website structure and navigation are, users get tired of going from main category to subcategory. Having an informative footer solves this problem. Users can navigate directly to the parts of the site they need from there.

Reach out to the Web Design Calgary team today to see how we can help your business to grow. With the help of our professional and experienced team of WordPress designers and developers, your company’s website will look great and stand out. 

Call us today to find out exactly what we can do for you!

Design Your Website With Experts In Calgary

Design Your Website with Experts in Calgary

Design Your Website With Experts In Calgary

The advancements in technology and virtual businesses has enabled small businesses with the opportunity to display themselves by virtual presence. Creating a website is the perfect start to attract your target customers and to create a first impression as well. 

Website is one of the wonders of virtual presence and has now become reality for all scale businesses. The website development process has evolved over the years with various tools which enable build and manage your websites for a long-term basis, the tools such as WordPress are popular to craft an impressive website and user-friendly website.

To get started with a phenomenal virtual presence, you’ll need some basic guidance to put you on a successful path. Choose the best website builder in Calgary to explore a website design journey in 2020.

What’s the Process?

Handing over to the experts is what makes the process easy for your business in Calgary, at x360 Digital we follow the universally creative process to meet your company and consumer’s expectations.

ecommerce web design

Which WebsiteBuilder to Use?

Various website builder are claiming to be the best in terms of use and dynamics, however, nothing to worry about we help you decide the best platform which suits your business and budget as well.

The experts prefer using WordPress to create a website for your business, it is proven that WordPress is beneficial for small and medium scale businesses on a long-run assumption. 

The benefits of using WordPress:

WordPress, an asset for small businesses

It enables small and medium businesses to portray out there in cost-effective, creative and efficient techniques. It’s easy to manage a WordPress website regularly and trend it by SEO plug-ins such as Yoast and our expert tactics.

Free plugins

WordPress provide essential low maintenance plugins to make your website different from other website and businesses in the industry. The plugins will enable you to analyse customer behaviour, demand and improvements which are required to enhance the user engagement.

WordPress updates constantly

It provides updates regularly which ensure up-to-date functionality of the plugins which you have embedded or should be embedded as per the nature of your business. The constant update will ensure security with the rectification of all the bugs which could potentially cause a disturbance in the client experience.

WordPress website design & development

Is There Huge Money Involved?

With us, it’s ‘No’, we ensure that it does not, however, it also depends on the process you undertake for your business. We at x360 Digital assist our customers with website development, marketing and generating leads. Our experts provide you with a combination of variant services in an individual cost, which includes website development, customized website and dynamic elements.

What we ensure?

Try our services with the hosting charges and your website multiple revisions on your perfect companion x360 Digital. We ensure low price guarantee and challenge the prices you have been paying to the Yellopage Company.

Let’s work on your business for a successful launch in Calgary!