The Importance of a Well-Designed Website-20

The Importance of a Well-Designed Website

In today’s digital age, having an attractive and functional website is essential for any business that wants to stay competitive. Your website is often the first point of contact between you and your potential customers, so it’s important to make a good impression. A well-designed website will not only reflect well on your company, but it will also be more user-friendly and easier to navigate, both of which will encourage potential customers to stick around and learn more about what you have to offer.

Why Website Design Matters

The design of your website says a lot about your company. A professional, modern website shows that you’re keeping up with the latest trends and that you’re serious about your business. On the other hand, an outdated or poorly designed website can give visitors the impression that you don’t care about your image or that you’re not keeping up with the times. In today’s fast-paced world, first impressions are everything, so it’s important to make sure that your website is sending the right message. 

In addition to making a good impression, a well-designed website is also more user-friendly and easy to navigate. A cluttered, confusing website will only frustrate potential customers and drive them away. On the other hand, a well-organized website is easy to use and provides a positive experience for users. This is especially important if you want people to purchase products or services from your site. If potential customers can’t find what they’re looking for or they get lost in a maze of links, they’re not likely to stick around for long.

Affordable Web Design and Development in Calgary

At Metric Marketing, we understand the importance of having a well-designed website. We also know that not all businesses have the same budget for web design and development. That’s why we offer affordable web design and development services in Calgary. We’ll work with you to create a custom website that fits your budget and meets your needs. Contact us today to learn more!


A well-designed website is essential for any business that wants to stay competitive in today’s digital age. Not only will a professionally designed site reflect well on your company, but it will also be more user-friendly and easier to navigate. At Metric Marketing, we offer affordable web design and development services in Calgary so that you can get the high-quality site that you need without breaking the bank. Contact us today to learn more!
Website Development A Better Approach (1)

Website Design and Development

Commitment, Collaboration, and Creativity - X360 Sharply Tuned For Growth

Did you know that sometimes a great website is all that stands between you and internet success? Whether you are selling products or services on the internet, you need a website to act as an interface between you and your target audience. This is true irrespective of whether you’re a newly minted start-up or an already established multinational company. 

With millions of websites being created and launched every single day, how do you establish yourself as a cut above the rest? How do you differentiate your brand from other businesses which are competing in the same category? How do you make yourself heard above the cacophony of voices?

At X360 Digital, we understand this very well. We also know, from experience and observation that one of the most important things that make a website stand out from the rest is its web design! This is why we are so passionate about providing the best web designing services to our clients and why our clients keep coming back to us for more!

For a website to be truly unique, the design should not just be aesthetic (though this is very important) but also functional and up to date with the latest technology. It should also keep up with the latest design trends and elements.

A Team of Expert Web Designers

At X360 Digital, our team of web designers have the experience, expertise, passion, knowledge, and skills to create a world class website that truly reflects your business and brand. With this website, your website will be the voice and face that your business presents to the world. A truly relevant, aesthetic, functional, and updated website will help to bring in your target audience, convert them to buyers, encourage brand royalty, and create a connection between the brand and new and existing customers without much effort on your part.

An Array of Web Designing Services

Our web designing services include a wide range of offerings, such as e-commerce websites, micro websites, web portals, flash websites, dynamic websites, static websites, etc.

Guaranteed Intuitive User Experience

We ensure that our web designing gives your visitors a truly interactive and intuitive user experience that will engage people, invite them in, and make them return again, as well as refer the website to others in their friends and family.

We ensure that our web designing gives you a responsive website design. In this day and age of diverse technological gadgets, with everyone having different smartphones, PCs, laptops, and using different browsers, each having a different screen size and screen resolution and other parameters, it is vitally important that every business website have a responsive design. This means that no matter what browser or gadget your visitor uses to browse your website, whether it is from a phone or from a PC or a laptop, he or she will enjoy the same seamless and intuitive user experience without any glitches. This will help to increase your user engagement too.

Website Redesigning Services

We also take up website redesigning services, so if your website feels outdated and you want to give it a fresh new look, you can rest assured that you will get a total revamp with our offerings. We will give your website an updated look and design without changing any of its functionality. Our frameworks are always fresh and appealing, and we take care to maintain the brand appeal of your website while redesigning it. We have a meticulous and systematic process for all our web designing services. From the start of our client consultation to the stage of our project research to the final designing and testing phase, we take care that all aspects of the website are covered comprehensively. What you get is your new or refreshed website that totally rocks!

Website Development Services

We also take up website redesigning services, so if your website feels outdated and you want to give it a fresh new look, you can rest assured that you will get a total revamp with our offerings. We will give your website an updated look and design without changing any of its functionality. Our frameworks are always fresh and appealing, and we take care to maintain the brand appeal of your website while redesigning it. 

We have a meticulous and systematic process for all our web designing services. From the start of our client consultation to the stage of our project research to the final designing and testing phase, we take care that all aspects of the website are covered comprehensively. What you get is your new or refreshed website that totally rocks!

Latest Technologies

At X360 Digital, we place equal emphasis on web development as we do on web designing. We understand how important it is to have a website that is running on the latest technologies, so that it doesn’t become redundant anytime soon. We also understand how the right technology can make a good website design exceptional while an outdated technology can make even the most stunning website design useless. This is why our web development team at X360 Digital is constantly upgrading their technological skills and awareness, the advantages of which are passed on to our clients.

For any design to work optimally, to look good, and for it to be made possible in the virtual world, we need a team of the best web developers. At X360 Digital, our web developers and web designers work hand in hand with each other to give our clients the best experience and their users a seamless experience, which combines to create an incredible outcome for all.

At X360 Digital, our team of web developers are well versed in every aspect of web development, ranging from WordPress, Shopify, React JS, and many more.


X360 follows a client-centric approach when designing, building, and delivering WordPress websites. We are dedicated and committed to providing unmatched WordPress browsing experience to our clients. Our team of developers are highly experienced and experts in creating secure and responsive WordPress websites.


We provide high-end Shopify Website Development services to our clients. After understanding precise client requirements, their challenges and the target market, we come up with opportunities, options, and ideas that help us create highly-functional, feature-rich, credible, and next-gen Shopify eCommerce development services.


As a leading WooCommerce Development Company, X360 Digital takes pride in empowering businesses, irrespective of size and scale of business with the best WooCommerce websites. We examine market challenges, precise client needs, and target audience behavior to come up with a user-friendly, high functionality, and enriched WooCommerce website.

Competent and Experienced Web Development Solutions

Our team of web developers is competent in handling Web 2.0 solutions as well as .NET, Action, PHP, Java, etc. We are experienced in a wide range of web development solutions, ranging from B2B portals, ecommerce solutions, CRM platforms, CMS platforms, etc. We provide cutting edge solutions in WordPress, Joomla, Magento, PHP, etc. We take care of everything from the development of shopping carts, content management systems, open source ecommerce integration, Action script development, Ajax projects, mobile connectivity provisions, web portal development, quality assurance as well as testing, etc.

Customized Web Development Solutions

We are able to provide highly customized solutions to each and every client of ours. So you can rest assured that what you get is a web development solution that is uniquely tailored to the requirements of your website. We also work within tight deadlines and always deliver on time, so your website project is sure to launch on the date that has been scheduled. Our prices are also cost effective and well worth the investment when you see your website running smoothly and without any road bumps, staying relevant and updated even years down the line.

Scalable and Reliable Solutions

We ensure that each and every web development project that we undertake is cost effective, reliable, scalable, and secure at all times. Our web development solutions now encompass ecommerce, gaming, and even social networking sites. We offer HTML5 web application development that will stay ahead of the curve, helping your business stay ahead of the competition. We work closely with our clients and our team of web designers to create a web development solution that is relevant and which translates all the ideas into reality without any effort at all!
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Tips for a time-saving Small Business Website

Managing a small business can be both extremely rewarding and challenging. 

People who work in or run a small business are familiar with how many different roles you have to do to complete a variety of different daily tasks, from monitoring finances to managing staff to providing customer service to managing other employees. You shouldn’t have to devote a lot of time and energy into making sure that your website is in great condition.

We think creating a website should be a fun and rewarding project that reflects your best work, and that helps you grow your business at the same time. It is crucial to be efficient every step of the way in order to keep it joyful and effective, so you will have more time to spend on what matters most to you.
If you are interested in reducing the amount of time you spend on managing and maintaining your website, there are a few things that you can do. You can take a lot of tasks off your plate by taking part in automation and content strategy, as well as by outsourcing technical work.

We compiled a list of time-saving website design tips that can optimize your website and workflow, resulting in a more satisfied customer. Here are a few tips.

Engage professionals to develop your Website in your marketing strategy

We live in a fast-changing world on the internet. The challenge of improving the functionality of a website is an exciting and beneficial one for your business, which is why new methods and tools are constantly being developed. We provide our business owners with the latest technology so that they can run an efficient website that consistently delivers a great user experience.

You should be aware of recent developments in SEO, UX design, hosting, and security that could affect your business’s success – or ruin it. 

Maintenance and development of your website can be greatly sped up by outsourcing. Invest in hiring a website management company that can handle all your website’s technical tasks daily, weekly, and monthly if you want to make your site an effective business asset.

Outsourcing tasks to an external agency will save your business time and money in the long run. Additionally, you can count on an expert team to have the expertise you lack.

Your agency can take care of your site’s:


Keeping backups

Providing hosting services


Speed testing

When it comes to your website’s performance, you won’t have to worry about anything technical. Our team keeps your site up-to-date and secure. In addition to increasing your business’ productivity, delegation allows you to focus on what you do best.

Consult an SEO expert

You can grow your business by staying on top of current SEO strategies. However, learning the basics of SEO can be a time consuming task for business owners, even with the SEO automation tools described above. If you don’t have time to read articles and take online courses, you can also outsource your website’s SEO.

Stay on top of the latest SEO trends by working with an SEO agency or consultant. Search engine optimization consultants create and implement search engine optimization strategies as well as report and offer advice on how to improve your website’s ranking. 

Your site is audited regularly by experts, who alert you to changes in search rankings, position on SERPs, and traffic from search engines. 

Audits can give you a better understanding of how your website performs in the digital world. By using their services, you can stay on top of technical problems before they take over and hurt your traffic and ranking. It is important to keep up with SEO audits in order to plan for the future.

In addition to delegating fixes to a team after those audits uncover problems or opportunities that require attention, there is also an opportunity for saving time. You don’t have to spend hours researching search engine optimization software to fix your website issues – a consultant can handle those things as well.

Avoid potential problems by eliminating them before they occur

A good website’s user experience (UX) provides users with an engaging, simple, and enjoyable experience. Leads and sales will increase as a result. 

You can lose potential buyers because of poor user experience, such as broken images, slow pages, or confusing design elements, as they will leave the site before they are able to discover your offerings. The result is an extra amount of time spent fixing broken or weak site elements that could have been avoided.

Your website must be designed with a quick and easy user journey in mind based on thorough user research. It is important that the user reaches their goal as quickly and easily as possible.

The following three UX practices will help you create a great website:

Designing a website professionally:

Having a website that's aesthetically pleasing and accessible across all devices and browsers is essential. A great user experience can be achieved by doing this. A professional UX designer can advise on what's best for your audience regardless of whether you have a simple and minimalist design or an extravagant one.

A faster loading website:

When your website loads quickly, you'll have a more efficient website and a better user experience.

Current content:

Make sure to update posts, pages, and other elements of your website regularly.

Create a content strategy and stick to it

Creating awesome content is key to maintaining a successful website, so avoid the common content marketing mistakes that can harm your chances of success. 

Websites for businesses are generally designed to generate leads and to increase sales. Building up a website that attracts visitors likely to convert should be your goal in developing compelling articles on topics your audience cares about.

The next time you have trouble coming up with content ideas, consider this: planning ahead will save you time in the long run. Develop a strategic content outline for the entire quarter – or year.

For business owners, a content strategy is also essential since it outlines how to create new content to increase search rankings, drive traffic, and encourage conversions. In this way, less time is wasted trying to determine what type of content is needed and who will create it.

You can include more time-saving strategies for creating content in your plan. These include:

User-generated content:

Created by your customers, and shared with their consent, customer generated content is one form of user generated content. You will be able to create more engaging posts since the content will come directly from your target audience, who are there to help you.

Guest posts:

External writers contribute relevant articles to your site. Using their services can help you save time on content generation since you don't have to create it yourself.

For your business to grow, you need a website that is easy to use, easy to maintain, and results in happy users, happy employees, and happy business owners. 

It is even more important to use time-saving methods to ensure that you are not spending all day on maintenance or content. These small business website tips can make you more efficient by improving your workflow and minimizing website worries.

Website Development A Better Approach (1)

Website Development: A Better Approach

Having a poorly designed website that is hard to navigate can lead to users clicking away. As a result, these potential buyers return to Google and seek out another source that can provide them with the information they are seeking. On the other hand, the structure of the website navigation plays an important role in sales, user experience, and optimization. 

The purpose of website navigation is to indicate the importance and relevance of pages, content and information on a website. Users or visitors can find the content they are looking for in this way. You use it to access content and information on a website by using the Internet. This can be presented in different ways, like sidebars, menus in headers or footers, etc. A good website needs to be simple to navigate.

Structure and navigation of a website are taken into account by search engines when ranking it. Nowadays, if you have a hard time getting around your website, it can affect you negatively. An easy-to-navigate and properly structured website should lead to more leads and conversions, which will result in greater business. The purpose of web structure and navigation is to provide better user experience and enhance visibility.

How important is website structure and navigation?

In addition to improving user experience, boosting rankings, and increasing leads, these factors are essential. As a result, businesses become more successful online and consumers become more satisfied. Potential customers will not trust your business if your website is inaccessible and hard to use. People will not buy from you if they are unsure of the integrity of your business. Web navigation plays a major role in search engine rankings. That is why it is so important for your website to perform well in that category.

Factors, you may consider

You now know how the consumer searches for information & what goals he has in mind; gear your marketing strategy to this! Take into account the following: 

Design that is appealing

Websites with good structure and seamless navigation present better than those with poor organization and difficulty getting around. A well-structured website will likely look more appealing than one that lacks this structure.

Users Get a Better Experience

A poorly structured website makes it very difficult to find information or products on a site. A well-organized and easily accessible website is much more enjoyable for visitors. Those who are new to the internet should not waste their time trying to figure out how the site works. Usually, people visit a website in order to access something. Having seamless navigation and structure makes their experience better.

Reducing bounce rate, increasing time spent on your site

Having an easy-to-navigate website will encourage visitors to stay longer on it. Nowadays, users want easy-to-use sites that are easy to navigate. Visitors won't stay on a website if it's hard to navigate. Your sidebars, links, and other directive tools should be visible and easily accessible to users to encourage them to explore. A well-structured web page encourages visitors to interact, which means they will stay longer.

Increase Sales

The likelihood of a user making a purchase increases when they spend more time on the website. A trustworthy website means visitors will complete a transaction. The conversion rate increases when users can easily access the content they need and the interface is pleasant.

The Best Way to Improve Website Structure

Website hierarchies must be planned out

How your website displays information is determined by the hierarchy of your site. It is crucial that you pick a hierarchy that fits your needs so that the rest of your website can function correctly. Do not confuse your users with an overly complicated design. Categorization should be clear and specific, while subcategories should relate to the main category.

Site hierarchy and URL structure

A URL structure is based on the assumption that when you click on a main category and then a subcategory, the URL structure should follow that hierarchy. Hence, the main category name should come first, and then the subcategories. Your users will be directed to the correct location and your site structure will remain intact.

Develop an internal linking structure

A website's internal linking structure cannot be overlooked. It provides navigation, improves search engine rankings, and solidifies website hierarchy. Every page on your website should contain links that lead to and from another page. Main categories and subcategories are linked internally through the main navigation header. The purpose of internal links for search engines is to let them know which pages are most important and how to access them.

The Best Way toImprove Website Navigation

Improve mobile site navigation

Many people use their mobile devices to search the web, so you must make sure your website is mobile-friendly. You can increase your website's reach and user retention by providing a smooth navigation experience for mobile users. The design of your site should be simplified and only include essential information to optimize it for mobile users.

Search the site effortlessly

Usually, when a visitor comes to your website and initiates a search, they are looking to buy or at least browse. You have a potential customer if they are able to find what they are looking for easily. It's crucial to have proper search navigation so that users can find what they're looking for and come back for more. If you have a website with a large amount of content or products, you should have a functioning search navigation tool.

Footer should be informative

No matter how simple the website structure and navigation are, users get tired of going from main category to subcategory. Having an informative footer solves this problem. Users can navigate directly to the parts of the site they need from there.

Reach out to the Web Design Calgary team today to see how we can help your business to grow. With the help of our professional and experienced team of WordPress designers and developers, your company’s website will look great and stand out. 

Call us today to find out exactly what we can do for you!

Design Your Website With Experts In Calgary

Design Your Website with Experts in Calgary

Design Your Website With Experts In Calgary

The advancements in technology and virtual businesses has enabled small businesses with the opportunity to display themselves by virtual presence. Creating a website is the perfect start to attract your target customers and to create a first impression as well. 

Website is one of the wonders of virtual presence and has now become reality for all scale businesses. The website development process has evolved over the years with various tools which enable build and manage your websites for a long-term basis, the tools such as WordPress are popular to craft an impressive website and user-friendly website.

To get started with a phenomenal virtual presence, you’ll need some basic guidance to put you on a successful path. Choose the best website builder in Calgary to explore a website design journey in 2020.

What’s the Process?

Handing over to the experts is what makes the process easy for your business in Calgary, at x360 Digital we follow the universally creative process to meet your company and consumer’s expectations.

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Which WebsiteBuilder to Use?

Various website builder are claiming to be the best in terms of use and dynamics, however, nothing to worry about we help you decide the best platform which suits your business and budget as well.

The experts prefer using WordPress to create a website for your business, it is proven that WordPress is beneficial for small and medium scale businesses on a long-run assumption. 

The benefits of using WordPress:

WordPress, an asset for small businesses

It enables small and medium businesses to portray out there in cost-effective, creative and efficient techniques. It’s easy to manage a WordPress website regularly and trend it by SEO plug-ins such as Yoast and our expert tactics.

Free plugins

WordPress provide essential low maintenance plugins to make your website different from other website and businesses in the industry. The plugins will enable you to analyse customer behaviour, demand and improvements which are required to enhance the user engagement.

WordPress updates constantly

It provides updates regularly which ensure up-to-date functionality of the plugins which you have embedded or should be embedded as per the nature of your business. The constant update will ensure security with the rectification of all the bugs which could potentially cause a disturbance in the client experience.

WordPress website design & development

Is There Huge Money Involved?

With us, it’s ‘No’, we ensure that it does not, however, it also depends on the process you undertake for your business. We at x360 Digital assist our customers with website development, marketing and generating leads. Our experts provide you with a combination of variant services in an individual cost, which includes website development, customized website and dynamic elements.

What we ensure?

Try our services with the hosting charges and your website multiple revisions on your perfect companion x360 Digital. We ensure low price guarantee and challenge the prices you have been paying to the Yellopage Company.

Let’s work on your business for a successful launch in Calgary!