Having a poorly designed website that is hard to navigate can lead to users clicking away. As a result, these potential buyers return to Google and seek out another source that can provide them with the information they are seeking. On the other hand, the structure of the website navigation plays an important role in sales, user experience, and optimization.
The purpose of website navigation is to indicate the importance and relevance of pages, content and information on a website. Users or visitors can find the content they are looking for in this way. You use it to access content and information on a website by using the Internet. This can be presented in different ways, like sidebars, menus in headers or footers, etc. A good website needs to be simple to navigate.
Structure and navigation of a website are taken into account by search engines when ranking it. Nowadays, if you have a hard time getting around your website, it can affect you negatively. An easy-to-navigate and properly structured website should lead to more leads and conversions, which will result in greater business. The purpose of web structure and navigation is to provide better user experience and enhance visibility.