banner image-01

Tips for a time-saving Small Business Website

Managing a small business can be both extremely rewarding and challenging. 

People who work in or run a small business are familiar with how many different roles you have to do to complete a variety of different daily tasks, from monitoring finances to managing staff to providing customer service to managing other employees. You shouldn’t have to devote a lot of time and energy into making sure that your website is in great condition.

We think creating a website should be a fun and rewarding project that reflects your best work, and that helps you grow your business at the same time. It is crucial to be efficient every step of the way in order to keep it joyful and effective, so you will have more time to spend on what matters most to you.
If you are interested in reducing the amount of time you spend on managing and maintaining your website, there are a few things that you can do. You can take a lot of tasks off your plate by taking part in automation and content strategy, as well as by outsourcing technical work.

We compiled a list of time-saving website design tips that can optimize your website and workflow, resulting in a more satisfied customer. Here are a few tips.

Engage professionals to develop your Website in your marketing strategy

We live in a fast-changing world on the internet. The challenge of improving the functionality of a website is an exciting and beneficial one for your business, which is why new methods and tools are constantly being developed. We provide our business owners with the latest technology so that they can run an efficient website that consistently delivers a great user experience.

You should be aware of recent developments in SEO, UX design, hosting, and security that could affect your business’s success – or ruin it. 

Maintenance and development of your website can be greatly sped up by outsourcing. Invest in hiring a website management company that can handle all your website’s technical tasks daily, weekly, and monthly if you want to make your site an effective business asset.

Outsourcing tasks to an external agency will save your business time and money in the long run. Additionally, you can count on an expert team to have the expertise you lack.

Your agency can take care of your site’s:


Keeping backups

Providing hosting services


Speed testing

When it comes to your website’s performance, you won’t have to worry about anything technical. Our team keeps your site up-to-date and secure. In addition to increasing your business’ productivity, delegation allows you to focus on what you do best.

Consult an SEO expert

You can grow your business by staying on top of current SEO strategies. However, learning the basics of SEO can be a time consuming task for business owners, even with the SEO automation tools described above. If you don’t have time to read articles and take online courses, you can also outsource your website’s SEO.

Stay on top of the latest SEO trends by working with an SEO agency or consultant. Search engine optimization consultants create and implement search engine optimization strategies as well as report and offer advice on how to improve your website’s ranking. 

Your site is audited regularly by experts, who alert you to changes in search rankings, position on SERPs, and traffic from search engines. 

Audits can give you a better understanding of how your website performs in the digital world. By using their services, you can stay on top of technical problems before they take over and hurt your traffic and ranking. It is important to keep up with SEO audits in order to plan for the future.

In addition to delegating fixes to a team after those audits uncover problems or opportunities that require attention, there is also an opportunity for saving time. You don’t have to spend hours researching search engine optimization software to fix your website issues – a consultant can handle those things as well.

Avoid potential problems by eliminating them before they occur

A good website’s user experience (UX) provides users with an engaging, simple, and enjoyable experience. Leads and sales will increase as a result. 

You can lose potential buyers because of poor user experience, such as broken images, slow pages, or confusing design elements, as they will leave the site before they are able to discover your offerings. The result is an extra amount of time spent fixing broken or weak site elements that could have been avoided.

Your website must be designed with a quick and easy user journey in mind based on thorough user research. It is important that the user reaches their goal as quickly and easily as possible.

The following three UX practices will help you create a great website:

Designing a website professionally:

Having a website that's aesthetically pleasing and accessible across all devices and browsers is essential. A great user experience can be achieved by doing this. A professional UX designer can advise on what's best for your audience regardless of whether you have a simple and minimalist design or an extravagant one.

A faster loading website:

When your website loads quickly, you'll have a more efficient website and a better user experience.

Current content:

Make sure to update posts, pages, and other elements of your website regularly.

Create a content strategy and stick to it

Creating awesome content is key to maintaining a successful website, so avoid the common content marketing mistakes that can harm your chances of success. 

Websites for businesses are generally designed to generate leads and to increase sales. Building up a website that attracts visitors likely to convert should be your goal in developing compelling articles on topics your audience cares about.

The next time you have trouble coming up with content ideas, consider this: planning ahead will save you time in the long run. Develop a strategic content outline for the entire quarter – or year.

For business owners, a content strategy is also essential since it outlines how to create new content to increase search rankings, drive traffic, and encourage conversions. In this way, less time is wasted trying to determine what type of content is needed and who will create it.

You can include more time-saving strategies for creating content in your plan. These include:

User-generated content:

Created by your customers, and shared with their consent, customer generated content is one form of user generated content. You will be able to create more engaging posts since the content will come directly from your target audience, who are there to help you.

Guest posts:

External writers contribute relevant articles to your site. Using their services can help you save time on content generation since you don't have to create it yourself.

For your business to grow, you need a website that is easy to use, easy to maintain, and results in happy users, happy employees, and happy business owners. 

It is even more important to use time-saving methods to ensure that you are not spending all day on maintenance or content. These small business website tips can make you more efficient by improving your workflow and minimizing website worries.

How To Generate SEO Leads To Grow Your Business Ask X360Digital SEO Experts

How to generate SEO leads to grow your business? Ask x360Digital SEO experts

For an effective marketing plan to grow your business, lead generation and SEO are essential. Generating leads involves cultivating interest in your business so you can attract and nurture qualified prospects who will hopefully become loyal customers and brand ambassadors. Without leads, no business would exist. 
While lead generation and search engine optimization are two distinct strategies that work separately, when combined you will be able to drive massive growth for your business in Calgary.

Does your business need SEO?

A search engine optimization (SEO) process involves refining a website’s content to improve its ranking in the search engine result pages. In general, the higher your web pages rank, the more likely Google and other search engines will display your pages to users looking for relevant searches.
In the world of search engine optimization, everything you do to improve the visibility of your website and content online is considered SEO. This includes internal linking, social media marketing, and embedding keywords on your website. 
In order to reach more customers online, SEO is crucial for your business. Your website will receive organic traffic that, in turn, will generate more leads and customers, which will result in more sales.
Furthermore, SEO makes it easier for users to find your website than your competitors’. If you use the correct SEO strategies, you’ll rank well, be found by your target audience, and get more leads.
Search engine optimization, when done properly, can help your website receive a steady stream of qualified traffic every day from search engines.
This is where you’ll be able to capitalize on web traffic if you know how to convert it into customers.

What are the effects of SEO on lead generation?

SEO and lead generation are two very different strategies, as previously mentioned. It involves modifying and adjusting the different aspects of your website to rank higher in search engines and drive more web traffic.
The goal of lead generation is to increase the number of customers and prospects for your business.
Lead generation and SEO are related due to the impact that SEO has on it. 
Through SEO, businesses can increase awareness of their company by growing organic traffic to their website. You’ll be more likely to reach your target customers if your website appears more frequently on Google’s first page.
For generating leads, SEO is considered better than other strategies, such as Google Ads.

Here are a few SEO tips for boosting lead generation

Let’s explore some SEO tips to boost lead generation now that you understand SEO is one of the most effective routes to increase sales and client base.

Speed up your website 
The speed of a website affects its ranking in search engines. Providing a great user experience is Google’s primary goal, and how fast your website runs is an important factor in achieving that goal.
Google will rank your site higher if it responds quickly to searches.

Find the most relevant keywords to your business 
An important element of successful SEO is keyword research. In this process, users type in search engine terms when they are looking for information, products, or services. Properly conducted keyword research can be the cornerstone for all your online marketing efforts and assist you in making informed decisions.

Get started with building links 
Building links to your website from other websites is called link building. Links make it easier for users to move between web pages. As well as helping search engines crawl your site, they also help them distinguish between individual pages and between entire websites on the internet.
In order to get positive results from your link building efforts, it is paramount to do it credibly.
To improve your own domain’s ranking, you should never buy links and only link to high-quality sources. It is still very credible to contact bloggers for guest posts and link placements manually.

If your business is local, use local SEO
Your website allows your business to be seen by the entire online community. Local SEO, on the other hand, focuses primarily on helping you rank higher in the geographical area where your company operates.
In order to ensure your audience finds you on Google, you should use local SEO strategies if you own a local business.
To benefit your business, implement these local SEO strategies:

  • Get listed in Canadian online directories
  • Create content that’s optimized for local search
  • Create positive reviews

Maintain an active social media presence 
We understand that you are not sure how social media can help your SEO efforts. Social media has an impact on SEO that many marketers are unsure of.
Google claims that social signals are not part of its ranking algorithm. However, recent statistics indicate that social media can actually help your website rank higher.
Thus, make sure to keep your social media channels active so that your SEO lead generation campaign will be successful.

Maintain an active social media presence 
We understand that you are not sure how social media can help your SEO efforts. Social media has an impact on SEO that many marketers are unsure of.
Google claims that social signals are not part of its ranking algorithm. However, recent statistics indicate that social media can actually help your website rank higher.
Thus, make sure to keep your social media channels active so that your SEO lead generation campaign will be successful.

Ensure customer reviews are promoted and managed 
A good reputation is one of your most valuable assets for any business. To get your services highlighted and reach those in need, you have to have a good reputation. Your overall rankings, as well as SEO, are positively impacted by customer reviews. Having positive reviews on your website serves as a strong signal to Google and other search engines that your site is reliable.