An Initial Audit and Review is an important step in any SEO strategy. It provides insight into the current state of the website, including page optimization, keyword relevance, technical factors, off-page performance and backlink profiles. Through this audit and review process, it is possible to identify areas for improvement that can help increase organic search visibility and ultimately drive more traffic to the website. This audit should also include a review of competitors’ websites and their strategies in order to understand what tactics are being used successfully in the industry. Additionally, analytics data can be reviewed to better understand user behavior onsite and identify opportunities for improvements that could lead to more conversions.
Keyword research is an essential part of any effective SEO strategy. Effective keyword research helps you identify the most relevant search terms for your audience, and also reveals insights into how users are using those terms to find information online. Through keyword research, you can determine what topics or keywords are relevant to your business, and use these findings to inform the content creation process. Keyword research also allows you to better understand the competition in your industry, enabling you to create content that will rank higher than competing websites. When conducting keyword research, it’s important to focus on long-tail keywords rather than more general terms as they tend to have higher relevancy and attract highly qualified traffic. Additionally, by analyzing both short-tail and long-tail keywords together, you can gain further insight into the search intent behind queries related to your products or services. To optimize keyword performance, it is critical that keyword research is regularly updated in order to stay ahead of emerging trends and changes in user behavior. Finally, when performing keyword research, consider leveraging tools such as Google Adwords or Ahrefs to help uncover potential opportunities within the search landscape.
Backlink Audit is an essential part of any successful SEO Strategy. A backlink audit is a process of analyzing all the links that are pointing to a website, both good and bad. This helps you identify the quality of the backlinks and determine how valuable they can be to your site in terms of organic search engine ranking. The audit includes checking link relevancy, authority, trustworthiness, and page rank as well as spam and malicious activity. Additionally, it’s also important to audit for broken or toxic links so they can be removed or replaced with better quality ones. By regularly running backlink audits you can ensure that your website maintains good visibility and relevance with major search engines such as Google, Bing, Yahoo!, etc. It also helps you identify potential opportunities for improvement in your website’s link structure, which could lead to more traffic from organic search results. An effective Backlink Audit can help you stay ahead of the competition and promote your website in a way that drives high-quality organic traffic.
A Technical SEO Audit is a process used to identify and resolve any technical issues that can be preventing your website from performing its best in search engine rankings. This type of audit will look into the use of HTML tags, meta descriptions, internal linking, broken links, page load speed, mobile usability, indexing issues and coding compliance. Additionally, it is important to consider the overall architecture of your website, including URLs and redirects as well as pagination and canonicalization. The purpose of this audit is to ensure your website is accessible to both users and search engine crawlers so they can easily find relevant content. Furthermore, if there are any potential improvements that could be made to improve the crawlability or visibility of your site by search engines then these should also be addressed within the scope of the audit.
