Social Media Marketing gives businesses the opportunity to interact directly with their audience. It allows your business to establish a personal brand recognizable to the local population and, oftentimes, to the global audience as well. Whether it be Facebook or Instagram, social media is always at right at the tip of everyones fingers - which means your products are only a simple click away from your customers.
On Instagram alone, approximately 80% of users (800 million) follow at least one business account on the platform. Being able to stand out and become a business worthy of user’s follows, likes, and comments will help you gain recognition. Not only will you be able to interact directly with consumers through your comments section, but the ability to create calls to action on posts will generate higher engagement, making your account more popular and drawing more attraction towards the products you are offering.
