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Social Media Marketing

We have helped many businesses in Calgary, Edmonton, Vancouver and Winnipeg to take advantage of Facebook Ads for generating Leads with less Turn-around time.

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Creating a brand unique to you and visible to the world.

Throughout all social media, we will create for you a cohesive, high fidelity visual brand. All posts designed will flow through the social media accounts you wish to use for your branding. We will work together with you to develop your theme and brand identity regarding the way you wish to communicate with your audience, allowing your business to establish an effective social media presence.

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Leveraging your one-on-one customer interaction through social media.

Social Media Marketing gives businesses the opportunity to interact directly with their audience. It allows your business to establish a personal brand recognizable to the local population and, oftentimes, to the global audience as well. Whether it be Facebook or Instagram, social media is always at right at the tip of everyones fingers – which means your products are only a simple click away from your customers. 

On Instagram alone, approximately 80% of users (800 million) follow at least one business account on the platform. Being able to stand out and become a business worthy of user’s follows, likes, and comments will help you gain recognition. Not only will you be able to interact directly with consumers through your comments section, but the ability to create calls to action on posts will generate higher engagement, making your account more popular and drawing more attraction towards the products you are offering.

Frequently asked
questions

Social media marketing allows your business to connect directly with your target audience, build brand awareness, engage customers, and drive traffic to your website. It provides a platform for showcasing your products or services, sharing valuable content, and creating a community around your brand. With billions of users on social media platforms, it’s a powerful tool to reach and engage potential customers.
The choice of social media platforms depends on your target audience and business goals. It’s important to research where your potential customers are most active. For instance, if your business targets a younger demographic, platforms like Instagram and TikTok might be more effective. B2B businesses often find LinkedIn to be valuable. Facebook, Twitter, and YouTube are generally versatile options. A tailored approach focusing on a few key platforms where your audience is most engaged is usually more effective than trying to be present on every platform.
Consistency is key, but the optimal posting frequency varies between platforms. Generally, you should aim for a consistent schedule that keeps your audience engaged without overwhelming them. Quality content is more important than excessive posting. Research and analyze your audience’s behavior to determine the best posting times and frequency. Tools like social media management platforms can help you schedule and automate posts for better efficiency.

Measuring the success of your social media marketing involves tracking key performance indicators (KPIs) relevant to your business goals. Common KPIs include:

Engagement: Likes, comments, shares, and overall interaction with your posts.

Reach and Impressions: How many people have seen your content.

Click-through Rate (CTR): The percentage of people who clicked on your content’s link.

Conversion Rate: The percentage of users who took a desired action, such as making a purchase or signing up.

Follower Growth: The rate at which your follower count is increasing.

Website Traffic: The amount of traffic driven to your website from social media.

Tools like social media analytics platforms and insights provided by each social media platform can help you track and analyze these metrics to assess the effectiveness of your campaigns and make data-driven decisions.