How Stopping Search Engine Optimization Affects Your Business

SEO Calgary

When a business reaches the first page of Google, they assume their SEO efforts are over. But what happens then? Can you save money by halting it? There is an unfortunate misconception that SEO is a one-time expense, and that you’ll continue to rank well long after you achieve what you set out to do. This is not the case at all.
It’s important to note that stopping SEO is different from stopping any other marketing effort. Stopping SEO has implications from your revenue to your website. Here’s what happens when you stop SEO:

THE WEBSITE WILL HAVE MORE TECHNICAL ISSUES

The focus of SEO isn’t just on helping you get higher rankings in search engines. A good SEO company will also monitor your site for problems that may impact search engine ranking. Without an SEO agency monitoring and watching out for things breaking on your website, technical issues can quickly mount. If you’re unfamiliar with how websites work, then you probably don’t know that things occasionally can break without reason. Over time, the effects of these problems eventually affect the functionality of your website and can end up costing you a great deal.

If you stop SEO services, you may also lose out on developments like mobile responsiveness, page speed, and user experience – all of which have an effect on your website ranking and are treated by your SEO company.

A REDUCTION IN RANKINGS AND TRAFFIC WILL SET IN

Crawlers return to your site to re-index your content when your site publishes new content. Thus, if you have your site crawled more often, search engines will pay it more attention and you will have a better chance at ranking higher. SEO agencies make sure your website has fresh, relevant content on a regular basis. If you stop performing search engine optimization, you will lose search engine ranking as competitors continue to index their websites.Google’s ranking algorithms are continuously updated as well. SEO agencies continually adjust their strategies to stay current, and what worked last month may not work this month. In the long run, you will lose traffic and rankings by skipping SEO on your website.

You will quickly be outranked by your competitors

To be successful online, you need to stay on top of your competition. So, it stands to reason that competitor analysis is one of the most important parts of SEO. The examination of your competitors is therefore one of the most important SEO components. Regularly monitoring and analyzing their clients’ competitors can help their SEO agency keep up with and outdo them.It’s a given that your competitors will be keeping an eye on you if you rank well for competitive keywords in your industry. You are basically handing your ranking over to them on a silver platter if you stop SEO. You will lose all the traffic you’ve invested so much in if they continue investing in their SEO while your site stagnates.

It's going to cost you a lot more than you anticipated

A constant effort is required for SEO. You can compare it to going to the gym. In the beginning, seeing results will take a while, but you’ll soon start seeing improvements. However, if you take a long break from work, you will gradually revert to your old habits, perhaps even worse than before. After you’ve stopped SEO, your website’s rankings and traffic are hard to regain, just as if you stopped going to the gym for a long time. By restarting, you’ll essentially be starting from scratch. You will lose all the time, money, and effort that you spent on SEO before you stopped it. 

It may seem like no longer investing in SEO is going to reduce your monthly expenses, but you’re only wasting all that money and all the initial investment you made.

STAY UP-TO-DATE ON YOUR SEO WITH THE X360 DIGITAL

Does stopping SEO make sense? Definitely not. If you want your business to be found online, SEO is a necessity. Your business strategy should include it as a crucial element, not just an optional part. Unless you treat SEO as part of a long-term, consistent effort, you won’t reap the benefits. Our success as local Calgary businesses has helped dozens of Calgary businesses succeed online. If you’re considering quitting SEO or you’re unhappy with your current agency, we can help.

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