Lead generation services

Lead Generation by Identifying your Customers

Lead generation services

Although Leads are essential for businesses, entrepreneurs often forget that they cannot mean something for all potential customers. If you look at websites of various companies, it is noticeable that they are often set up freely. They offer a wide range of products & services which makes the market potential seem large. It may seem that these companies convert a large number of potential customers into leads, but nothing could be further from the truth: great ambition works more against it than it does! Of course, you would like to convert all possible consumers into actual leads, but this is simply not feasible. You can’t be everything to everyone. 

Rather focus on the people in your target audience! Buyer personas provide an excellent & detailed picture of this. A good buyer persona describes both personal & demographic data of the customer, provides information about what the customer is looking for & what his ambitions & objectives are. This data ensures that you can apply a sharp focus, which makes your product or service a lot more valuable! 

Adjust your content to the current question  

Drawing up buyer personas alone does not immediately lead to greater conversion of potential consumers into leads. Now it is important to adapt your existing content to the personas or to create content that seamlessly connects to this. Determine which buyer persona is most important to your organization & start with those. 

This can also mean that you are well-advised to switch to ‘new’ content. Has your customer indicated “what they like” Then make sure to focus on the customer preference for your business to offer services based on its expertise & customer preference. Even if you have years of experience in setting up other types of content; if your customers don’t read this, it won’t help you. That is where x360 Digital helps you to identify & create customer engagement & preferred content. 

Implement buyer personas in your marketing strategy 

You now know how the consumer searches for information & what goals he has in mind; gear your marketing strategy to this! Take into account the following: 

Content: It is very important to adapt your content to the questions & the language field of your buyer personas. Immerse yourself in the content or better yet in the answers & information that your ideal customer prefers! 

Website: Nowadays, your website is the first sign of the organization. You know it yourself: if you don’t like the colours & images of a website, at first sight, you tend to click away. Of course, you want to prevent this. Therefore, implementing images, colours, text use & the structure that your customer finds pleasant. Turn your website into a beacon of content that inspires your customer to read on, we at x360 digital ensure to help you with a phenomenal website for your business which will surely enhance your customer experience & the lead generation process. 

Call to action: A website often contains several call-to-actions, buttons that you can click on to take immediate action. Have your consumers indicated that they would like to download a document that provides tips or explains questions? Then make a call-to-action button so that they can navigate directly to the desired page. 

Landing pages: These are often linked to the call-to-actions. When the customer clicks on the call-to-action, he is redirected to the correct landing page. Make sure that this page immediately reflects what the customer is looking for. 

Blogs: Last but not least! Blogging is the most effective way to attract potential customers to your website, provide answers to their questions, & convert followers into leads. It has been found that companies that post 1 or more blogs every week show a markedly higher conversion of potential customers into leads. Blog about the things the customer is interested in; come up with relevant & valuable content.  

Stay innovative  

Now that you have set up the buyer personas & implemented them in your conventional & digital marketing strategy, you would almost think that you are ‘ready’, however, the society in which we live is always subject to change, including your customers & the marketing world. After a while, do you have the idea that the buyer personas no longer match your current customers? Then do your research again & create new personas.   

How x360 Digital support the process? 

x360 digital enables you to follow the buyer persona tips & always try to stay informed of current developments needed with relevant adjustments in your marketing strategy! 

We help our clients with the lead-generation process by identifying the customers, their needs & expectations from the business. Our services will enable your business to connect with the clients & create unbreakable long term relationships by ensuring relevant & engaging content, website design, call to actions and blogs for your business. 

Lead-generation becomes easy with x360 Digital!!! 

SEO Calgary

Search Engine Optimization

SEO Calgary

SEO 

‘Search Engine Optimization’ is a practice of optimizing and improving your website to increase its visibility in relevant searches. The better website visibility enables businesses to garner attention and attract customers, unravelling about SEO can be the secret to unlocking business recognition and profits you may have been neglecting or missing out on.  

Increasing demand for SEO in Calgary, and here’s why? 

Search engine such as Google uses bots to analyse pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyse pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. 

There are 6 main categories on which the search results are based on an equally important for SEO in Calgary. Example, content quality and keyword are the major factor of content optimization, and website speed and mobile responsiveness are essential SEO factors. 

Site optimization is an essential factor for smooth functioning which provides users with an efficient search experience. Optimizing the site and content with necessary factors in mind can help your page to rank higher in the relevant search results. 

There are multiple ways to get a website to appear at the top of the list of search results. Some of these methods are legitimate and some of them are deceptive, dishonest or unethical. The legitimate ways are called “White hat methods”, which has been successfully followed by x360 Digital in Calgary. 

White hat methods take a little longer, but they follow the rules set by search engines for what can and can’t be done to improve a site’s ranking, specifically in Calgary. That is, white hat methods work on building your site’s reputation legitimately and improving its merit in the eyes of the crawlers reporting back to their search engine boss. 

What do you think is a crawler? 

Clearing up the concept of a crawler. A crawler is a piece of code that the search engine sends out through the network of connections and servers that makes up the internet. This little piece of code is designed to ask questions about the websites it finds and send the answers back to the search engine. 

What those answers are, determines where the search engine decides to put your website when it receives a related search query. What matters to the search engine is much the same as what matters to you or me when asking a question. Is the website relevant to the query? Is it authentic? Is it credible? Is it useful? If any of those answers are no, the website has little chance of ranking. 

The SEO techniques that go into making a website relevant, authentic, credible and useful in the eyes of the search engine are multitudinous, but the key is content. A website that has content that is relevant and valuable to the reader is a website that will generally rank better than a website that is stuffed full of keywords and backlinks but makes little sense. 

Search engines and their crawlers are remarkably intelligent and always evolving. SEO that respects that is SEO that works. 

How can x360 Digital help? 

One of the main advantages of x360 Digital is that it helps you create a well-ranked website by expertise in Calgary SEO. Our analysis and service provide you with a highly SEO ranked website in Calgary which enables to boost company recognition and digital conversions. We help you optimize your content, research related keywords and boost your site structure with our internal linking suggestions.  

The ultimate objective is to benefit businesses with SEO in Calgary, through augmented traffic by optimizing relevant dimensions for search results. 

Hire the best in Calgary! 

The practice of SEO is essential to reach a high position in Google and other search engine’s results. To ensure SEO success please contact x360 Digital, a journey of digital presence and your company online viability. 

Google Ads Agency

x360Digital : The Best Google Ads Agency in Calgary, Edmonton

Google Ads Agency

PROVEN STATISTICS

  • Most of your local customers in Calgary, Edmonton, Vancouver and Winnipeg (almost 86%) will get online to search for a local business.
  • And, another 72% will use the online medium to look for information about local merchants. 

To divert these customers to your site, you need to optimize online tools and one of the most powerful ones is the Google search engine. Google Ads is a relatively newer tool but one that has the power to literally help chart a success story for your brand. 

  • 97% of revenues that Google earns today comes from advertising. This means that your competitors in Calgary are aggressively using the power of Google Adwords.

Reasons enough to get you thinking? There is more:

  • When it comes to clicks, 40% of ad-clicks are limited to the top three ad spots on Google.
  • And, brands that invest in Google Ads are estimated to earn $2 per $1 spending. 

Google Adwords is a platform that features ads online on a pay-per-click format – this means you pay only when your ad gets a click. And it must be mentioned that the visitor who clicks the link is a motivated buyer – this means that with Google ads, you are looking at buyers who are serious about buying. If your product or services is able to convince them, they will become your customers. 

What are the pros of Google Ads?

Online advertising via Google Ads, enables companies/brands to show their advertisement to their target customers or those people who are keen to showcase their interest in buying their service or product. It gives an ease to the companies to track whether the target customer has clicked the advertisement or not. 

With Google Ads you can

Target your Advertisement

This means that Google Ads will help you in targeting your audience based on keywords, ad location, devices, age, location, day, time, frequency and language.

Reduce Costs and monitor revenues

Google Ads enables you to control your spending as per your budget and spending power. It gives you the freedom to spend on Ads as per day, per ad and per month. Moreover, you need to only pay if and only if the ad has been clicked.

Ease in Campaign Management

Google Ads empowers you to manage and monitor your key accounts in the most systematic way. In case of multiple Google ads accounts, a powerful tool i.e. My Client Center (MCC) manager account will help you in saving time and in managing the campaigns.

Measure Success

Google ads enables you to measure your success by tracking Returns on your investment. It makes it easy to monitor organic clicks and help business owners in taking decisions in right direction.

This is targeted marketing at its best!

Key Facts

$23 Billion
in economic activity

In 2019 Google search and advertising tools helped provide an estimated $16-$23 billion in economic activity for over 500,000 businesses in Canada

The total economic impact in of Google in Canada is equivalent to 1.1% of total GDP.

In 2019, Google’s search and advertising tools helped provide an estimated $16-$23 billion in economic activity for over 500,000 businesses in Canada. The total economic impact of Google products and services in Canada is equivalent to 1.1% of total GDP, or supporting 240,000 jobs.

Reference: https://googleimpactreport.publicfirst.co.uk/canada/

The nuances are many with Google Ads. Which is why it is essential to have a Calgary Google Ads specialist handle your Google Ads campaign from the beginning till the end.

As per a recent 2020 Benchmarks Report: Google Ads in Retail: it has been found out that: 

STATS SHAPING GOOGLE ADS IN 2020

7%

Spend Growth on Google Shopping

Meanwhile Google Paid Search spend fell 8% as retailers prirotized more targeted audience keywords.

7:1

ROAS During Year-End HolidayS

Retailers maintained equal YoY holiday returns by investing more on less competitive shopping days.

60%

Amazon Impression Share in Several Verticals

The retail giant’s Googlr Ads presence grew in 2019.

69%

of Total Google Shopping Clicks Went to Mobile

On Google Paid Search mobile accounted for 57% of total clicks in 2019.

X360 Digital is top digital marketer and Calgary Google Ads company

Our customized Google Ads solution and approach is highly focused and executed phase-wise.

Phase 1

We come on-board as your Google Ads consultant and service provider.

Phase 2

We research diligently to understand industry-specifics- keywords, customer demographics, review the competitive landscape and more

Phase 3

Define the goal and scope of the campaign. Decide the campaign type. Brainstorm and prepare ad copies.

Phase 4

Work with key parameters including Quality Score, AdRank, Bidding, CPC, CPE, CTR, Conversion Rate, Keywords, Google Display Network and Extensions.

Phase 5

Launch the campaign. Monitor and adjust optimize the campaign.

Phase 6

Report in the real-time and keep you updated with the success stories.

Phase 7

Directed and focused Google Ads services in Calgary, Edmonton, Winnipeg, and Vancouver, on ongoing basis to strengthen your online brand presence and get meaningful traffic.

Why choose X360 Digital as your ultimate Google Ads Agency?

 

  • We have the expertise to get you started on your Google Ads journey.
  • We know the tricks-of-the-trade and hence plan your campaign intelligently.
  • As your Calgary Google Ads consultant, it is our responsibility to help you increase your returns from advertising on Google.
  • This is a complex interface but we have mastered the art of using the platform optimally.

As your hired Google Ads company, we will handhold, helping you understand the platform well, budget your money accordingly and optimize your bids.
The objective – make your online presence stronger and robust by offering viable Google Ads solutions.

Your digital marketing consultant

Local Content Writing – A Full Range of Affordable, Top-Quality Content

Your digital marketing consultant

Content is King…

What is a website, a social media platform or an app without content? Practically, nothing! 

Look at these research-related data – 

  • 92% of online marketers view content as a business asset. 
  • Of these, 70% give more importance to the quality of the content vis-à-vis quantity. 
  • Compared to paid advertising, the right content is likely to yield three times higher leads for each dollar spent.

It is worthwhile – of course, that’s the reason why hundreds of brands spend on content writing and marketing, year after year. And, that is the reason why it makes practical sense to have an agency with expertise in content writing in Edmonton write and design the content on your behalf.

Why do you need to hire the services of X360 Digital – a well-established Vancouver content writing company?

X360 Digital is engaged in proficient Winnipeg content writing covering all aspects of building brand awareness, writing optimized content that help establish a credible branding for your business in the online world.

In a highly competitive online world,

  • The biggest challenges faced by brands in the domain of content is the lack of data and strategy.
  • About 36.7% marketers say that creating impressive visual content consistently is one of their biggest struggles. 
  • Blogs with 2000+ words in 2019 reported better and effective results.
  • 67% of bloggers who published daily content reported the best results in 2019. 
  • 55% marketers feel that content creation is their foremost inbound marketing strategy. 

And, there are more such time-tested data that prove beyond doubt that content creation, presentation and publishing are challenging tasks that needs competence and expertise. This is where we fit in. 

  • Because content – textual, image, video, infographics or any other – is what subtly lures your customer to engage with your brand site or app.
  • Because content is able to generate three times more leads compared to outbound marketing.
  • Because it has been proved that small business entities that use blogs and other written content on their site are likely to get 126% more growth on leads compared to their competition that does not.

Our Calgary content writing modus operandi

  1. Understanding your specific content goals. Understanding your user, visitors and target audience.
  2. Researching diligently for creating user-generated content – content that are engaging and encourage users to respond.
  3. Diving deep into your domain for effective keyword research. Work with content optimization in mind at all times.
  4. Understanding your present content and altering on the lines of the overall goals.
  5. Writing and publishing content across all platforms that is relevant to your brand presence.
  6. Constant monitoring of output and engagements; consistent updated content is written and published,
  7. Reporting and tweaking strategies to best suit the goals.

X360 Digital offers viable and productive Winnipeg content writing solutions that help you get high-quality links and also drives customer loyalty and retention with purpose.

The objective – come up with incredibly creative and credible content through optimized content writing services in Vancouver for enhancing your online branding.