How To Generate SEO Leads To Grow Your Business Ask X360Digital SEO Experts

Search Engine Optimization and Google Adwords – Strategies for Enhancing your Online Presence

What is the need for your business to have an SEO strategy?

Search engine optimization (SEO) can help businesses in Calgary in several ways, including:  

  • Increased visibility: SEO helps to improve a website’s ranking on search engines, making it more visible to potential customers searching for products or services related to the business.
    More traffic: When a website ranks higher on search engine results pages (SERPs), it attracts more traffic, which can lead to more leads and sales for the business.
  • Improved credibility: People tend to trust businesses that appear at the top of search engine results, so higher rankings can help to build trust and credibility for a business.
  • Better user experience: SEO involves optimizing a website’s design and content for search engines and users, which can improve the user experience and keep visitors on the site longer.
  • Competitive advantage: By implementing effective SEO strategies, a business can gain a competitive advantage over other businesses in Calgary that are not investing in SEO.
  • Cost-effective marketing: SEO can be a cost-effective way to drive traffic to a website and generate leads and sales, especially when compared to traditional forms of advertising.
    Overall, SEO can be a valuable tool for businesses in Calgary looking to improve their online visibility, attract more traffic, and generate more leads and sales.

Overall, SEO can be a valuable tool for businesses in Calgary looking to improve their online visibility, attract more traffic, and generate more leads and sales.

Here are some ways in which SEO can also help you with Google Ads.

SEO can also help improve the effectiveness of your Google Ads campaigns in several ways: 

  • Improved Quality Score: Google Ads uses a metric called Quality Score to measure the relevance and quality of your ads and landing pages. SEO can help to improve the quality and relevance of your landing pages, which can result in a higher Quality Score and lower ad costs.
  • Targeted keyword research: SEO involves conducting keyword research to identify the most relevant and high-traffic keywords for your business. This same research can be used to inform your Google Ads keyword targeting, resulting in more targeted and effective ad campaigns.
  • Increased ad visibility: By improving your website’s ranking through SEO, you can increase the visibility of your Google Ads as well. This is because ads are often displayed at the top of search engine results pages, alongside organic search results.
  • More relevant ad copy: SEO can help to identify the language and messaging that resonates with your target audience. This same language and messaging can be used in your Google Ads ad copy, resulting in more relevant and effective ads.
  • Better conversion rates: By improving the user experience and relevance of your landing pages through SEO, you can also improve the conversion rates of your Google Ads campaigns.

Overall, by implementing effective SEO strategies, businesses can improve the effectiveness and ROI of their Google Ads campaigns, resulting in more traffic, leads, and sales.

Work With the Leading SEO Company in Calgary & Edmonton:

As your digital marketing company, we constantly analyze the results of your campaigns so that we can continue giving you the results you want by tweaking our strategies to continue giving you the results you want. With the help of our experienced web developers & designers, consultants, and content creators, we will create a campaign that is sure to generate a high level of traffic, leads, and rankings for your website. You can continue to grow your business even if your situation changes. By constantly analyzing and implementing modern strategies, we’ll ensure you always outrank and outsell your competition.

When you hire our digital marketing agency for SEO services, you free up more time to run your business more efficiently. Allow our team to manage your Edmonton SEO so you can enjoy more free time.

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Building SEO Strategy

An Initial Audit and Review is an important step in any SEO strategy. It provides insight into the current state of the website, including page optimization, keyword relevance, technical factors, off-page performance and backlink profiles. Through this audit and review process, it is possible to identify areas for improvement that can help increase organic search visibility and ultimately drive more traffic to the website. This audit should also include a review of competitors’ websites and their strategies in order to understand what tactics are being used successfully in the industry. Additionally, analytics data can be reviewed to better understand user behavior onsite and identify opportunities for improvements that could lead to more conversions.

Keyword research

Keyword research is an essential part of any effective SEO strategy. Effective keyword research helps you identify the most relevant search terms for your audience, and also reveals insights into how users are using those terms to find information online. Through keyword research, you can determine what topics or keywords are relevant to your business, and use these findings to inform the content creation process. Keyword research also allows you to better understand the competition in your industry, enabling you to create content that will rank higher than competing websites. When conducting keyword research, it’s important to focus on long-tail keywords rather than more general terms as they tend to have higher relevancy and attract highly qualified traffic. Additionally, by analyzing both short-tail and long-tail keywords together, you can gain further insight into the search intent behind queries related to your products or services. To optimize keyword performance, it is critical that keyword research is regularly updated in order to stay ahead of emerging trends and changes in user behavior. Finally, when performing keyword research, consider leveraging tools such as Google Adwords or Ahrefs to help uncover potential opportunities within the search landscape.

Backlink Audit

Backlink Audit is an essential part of any successful SEO Strategy. A backlink audit is a process of analyzing all the links that are pointing to a website, both good and bad. This helps you identify the quality of the backlinks and determine how valuable they can be to your site in terms of organic search engine ranking. The audit includes checking link relevancy, authority, trustworthiness, and page rank as well as spam and malicious activity. Additionally, it’s also important to audit for broken or toxic links so they can be removed or replaced with better quality ones. By regularly running backlink audits you can ensure that your website maintains good visibility and relevance with major search engines such as Google, Bing, Yahoo!, etc. It also helps you identify potential opportunities for improvement in your website’s link structure, which could lead to more traffic from organic search results. An effective Backlink Audit can help you stay ahead of the competition and promote your website in a way that drives high-quality organic traffic.

Technical SEO Audit

A Technical SEO Audit is a process used to identify and resolve any technical issues that can be preventing your website from performing its best in search engine rankings. This type of audit will look into the use of HTML tags, meta descriptions, internal linking, broken links, page load speed, mobile usability, indexing issues and coding compliance. Additionally, it is important to consider the overall architecture of your website, including URLs and redirects as well as pagination and canonicalization. The purpose of this audit is to ensure your website is accessible to both users and search engine crawlers so they can easily find relevant content. Furthermore, if there are any potential improvements that could be made to improve the crawlability or visibility of your site by search engines then these should also be addressed within the scope of the audit.
How SEO Can Benefit Your Business-21

How SEO Can Benefit Your Business

Search Engine Optimization, or SEO for short, is a process that can be used to improve the visibility and ranking of your website on search engines. While the specifics of SEO may seem daunting at first, the basics are actually quite simple. In this blog post, we’ll give you a high-level overview of how SEO works and how it can benefit your business.

How SEO Works

SEO is all about making your website more visible and attractive to search engines. There are two main aspects to this: on-page optimization and off-page optimization. 

On-page optimization refers to the things you can do on your own website to improve your ranking, such as using keyword-rich titles and descriptions, optimizing your website’s code, and creating compelling content. Off-page optimization, on the other hand, refers to the things you can do outside of your website to improve your ranking, such as building links from other websites and social media.

Why Should I Care About SEO?

There are two main reasons why you should care about SEO: traffic and conversions. Traffic refers to the number of people who visit your website. The higher your ranking on search engines, the more likely people are to find and click on your website. Conversions refer to the number of people who take a desired action on your website after they arrive there, such as signing up for a newsletter or making a purchase. SEO can benefit your business by increasing both traffic and conversions. By making small changes to your website and promoting it through off-page activities, you can see a big improvement in the number of people visiting and taking action on your site.


SEO is a process that can be used to improve the visibility of your website on search engines. By making small changes to your website and promoting it through off-page activities, you can see a big improvement in traffic and conversions. If you’re looking for ways to improve your online presence, SEO is a great place to start.
The Importance of a Well-Designed Website-20

The Importance of a Well-Designed Website

In today’s digital age, having an attractive and functional website is essential for any business that wants to stay competitive. Your website is often the first point of contact between you and your potential customers, so it’s important to make a good impression. A well-designed website will not only reflect well on your company, but it will also be more user-friendly and easier to navigate, both of which will encourage potential customers to stick around and learn more about what you have to offer.

Why Website Design Matters

The design of your website says a lot about your company. A professional, modern website shows that you’re keeping up with the latest trends and that you’re serious about your business. On the other hand, an outdated or poorly designed website can give visitors the impression that you don’t care about your image or that you’re not keeping up with the times. In today’s fast-paced world, first impressions are everything, so it’s important to make sure that your website is sending the right message. 

In addition to making a good impression, a well-designed website is also more user-friendly and easy to navigate. A cluttered, confusing website will only frustrate potential customers and drive them away. On the other hand, a well-organized website is easy to use and provides a positive experience for users. This is especially important if you want people to purchase products or services from your site. If potential customers can’t find what they’re looking for or they get lost in a maze of links, they’re not likely to stick around for long.

Affordable Web Design and Development in Calgary

At Metric Marketing, we understand the importance of having a well-designed website. We also know that not all businesses have the same budget for web design and development. That’s why we offer affordable web design and development services in Calgary. We’ll work with you to create a custom website that fits your budget and meets your needs. Contact us today to learn more!


A well-designed website is essential for any business that wants to stay competitive in today’s digital age. Not only will a professionally designed site reflect well on your company, but it will also be more user-friendly and easier to navigate. At Metric Marketing, we offer affordable web design and development services in Calgary so that you can get the high-quality site that you need without breaking the bank. Contact us today to learn more!
Website Development A Better Approach (1)

Website Design and Development

Commitment, Collaboration, and Creativity - X360 Sharply Tuned For Growth

Did you know that sometimes a great website is all that stands between you and internet success? Whether you are selling products or services on the internet, you need a website to act as an interface between you and your target audience. This is true irrespective of whether you’re a newly minted start-up or an already established multinational company. 

With millions of websites being created and launched every single day, how do you establish yourself as a cut above the rest? How do you differentiate your brand from other businesses which are competing in the same category? How do you make yourself heard above the cacophony of voices?

At X360 Digital, we understand this very well. We also know, from experience and observation that one of the most important things that make a website stand out from the rest is its web design! This is why we are so passionate about providing the best web designing services to our clients and why our clients keep coming back to us for more!

For a website to be truly unique, the design should not just be aesthetic (though this is very important) but also functional and up to date with the latest technology. It should also keep up with the latest design trends and elements.

A Team of Expert Web Designers

At X360 Digital, our team of web designers have the experience, expertise, passion, knowledge, and skills to create a world class website that truly reflects your business and brand. With this website, your website will be the voice and face that your business presents to the world. A truly relevant, aesthetic, functional, and updated website will help to bring in your target audience, convert them to buyers, encourage brand royalty, and create a connection between the brand and new and existing customers without much effort on your part.

An Array of Web Designing Services

Our web designing services include a wide range of offerings, such as e-commerce websites, micro websites, web portals, flash websites, dynamic websites, static websites, etc.

Guaranteed Intuitive User Experience

We ensure that our web designing gives your visitors a truly interactive and intuitive user experience that will engage people, invite them in, and make them return again, as well as refer the website to others in their friends and family.

We ensure that our web designing gives you a responsive website design. In this day and age of diverse technological gadgets, with everyone having different smartphones, PCs, laptops, and using different browsers, each having a different screen size and screen resolution and other parameters, it is vitally important that every business website have a responsive design. This means that no matter what browser or gadget your visitor uses to browse your website, whether it is from a phone or from a PC or a laptop, he or she will enjoy the same seamless and intuitive user experience without any glitches. This will help to increase your user engagement too.

Website Redesigning Services

We also take up website redesigning services, so if your website feels outdated and you want to give it a fresh new look, you can rest assured that you will get a total revamp with our offerings. We will give your website an updated look and design without changing any of its functionality. Our frameworks are always fresh and appealing, and we take care to maintain the brand appeal of your website while redesigning it. We have a meticulous and systematic process for all our web designing services. From the start of our client consultation to the stage of our project research to the final designing and testing phase, we take care that all aspects of the website are covered comprehensively. What you get is your new or refreshed website that totally rocks!

Website Development Services

We also take up website redesigning services, so if your website feels outdated and you want to give it a fresh new look, you can rest assured that you will get a total revamp with our offerings. We will give your website an updated look and design without changing any of its functionality. Our frameworks are always fresh and appealing, and we take care to maintain the brand appeal of your website while redesigning it. 

We have a meticulous and systematic process for all our web designing services. From the start of our client consultation to the stage of our project research to the final designing and testing phase, we take care that all aspects of the website are covered comprehensively. What you get is your new or refreshed website that totally rocks!

Latest Technologies

At X360 Digital, we place equal emphasis on web development as we do on web designing. We understand how important it is to have a website that is running on the latest technologies, so that it doesn’t become redundant anytime soon. We also understand how the right technology can make a good website design exceptional while an outdated technology can make even the most stunning website design useless. This is why our web development team at X360 Digital is constantly upgrading their technological skills and awareness, the advantages of which are passed on to our clients.

For any design to work optimally, to look good, and for it to be made possible in the virtual world, we need a team of the best web developers. At X360 Digital, our web developers and web designers work hand in hand with each other to give our clients the best experience and their users a seamless experience, which combines to create an incredible outcome for all.

At X360 Digital, our team of web developers are well versed in every aspect of web development, ranging from WordPress, Shopify, React JS, and many more.


X360 follows a client-centric approach when designing, building, and delivering WordPress websites. We are dedicated and committed to providing unmatched WordPress browsing experience to our clients. Our team of developers are highly experienced and experts in creating secure and responsive WordPress websites.


We provide high-end Shopify Website Development services to our clients. After understanding precise client requirements, their challenges and the target market, we come up with opportunities, options, and ideas that help us create highly-functional, feature-rich, credible, and next-gen Shopify eCommerce development services.


As a leading WooCommerce Development Company, X360 Digital takes pride in empowering businesses, irrespective of size and scale of business with the best WooCommerce websites. We examine market challenges, precise client needs, and target audience behavior to come up with a user-friendly, high functionality, and enriched WooCommerce website.

Competent and Experienced Web Development Solutions

Our team of web developers is competent in handling Web 2.0 solutions as well as .NET, Action, PHP, Java, etc. We are experienced in a wide range of web development solutions, ranging from B2B portals, ecommerce solutions, CRM platforms, CMS platforms, etc. We provide cutting edge solutions in WordPress, Joomla, Magento, PHP, etc. We take care of everything from the development of shopping carts, content management systems, open source ecommerce integration, Action script development, Ajax projects, mobile connectivity provisions, web portal development, quality assurance as well as testing, etc.

Customized Web Development Solutions

We are able to provide highly customized solutions to each and every client of ours. So you can rest assured that what you get is a web development solution that is uniquely tailored to the requirements of your website. We also work within tight deadlines and always deliver on time, so your website project is sure to launch on the date that has been scheduled. Our prices are also cost effective and well worth the investment when you see your website running smoothly and without any road bumps, staying relevant and updated even years down the line.

Scalable and Reliable Solutions

We ensure that each and every web development project that we undertake is cost effective, reliable, scalable, and secure at all times. Our web development solutions now encompass ecommerce, gaming, and even social networking sites. We offer HTML5 web application development that will stay ahead of the curve, helping your business stay ahead of the competition. We work closely with our clients and our team of web designers to create a web development solution that is relevant and which translates all the ideas into reality without any effort at all!
Website Development A Better Approach (1)

Website Development: A Better Approach

Having a poorly designed website that is hard to navigate can lead to users clicking away. As a result, these potential buyers return to Google and seek out another source that can provide them with the information they are seeking. On the other hand, the structure of the website navigation plays an important role in sales, user experience, and optimization. 

The purpose of website navigation is to indicate the importance and relevance of pages, content and information on a website. Users or visitors can find the content they are looking for in this way. You use it to access content and information on a website by using the Internet. This can be presented in different ways, like sidebars, menus in headers or footers, etc. A good website needs to be simple to navigate.

Structure and navigation of a website are taken into account by search engines when ranking it. Nowadays, if you have a hard time getting around your website, it can affect you negatively. An easy-to-navigate and properly structured website should lead to more leads and conversions, which will result in greater business. The purpose of web structure and navigation is to provide better user experience and enhance visibility.

How important is website structure and navigation?

In addition to improving user experience, boosting rankings, and increasing leads, these factors are essential. As a result, businesses become more successful online and consumers become more satisfied. Potential customers will not trust your business if your website is inaccessible and hard to use. People will not buy from you if they are unsure of the integrity of your business. Web navigation plays a major role in search engine rankings. That is why it is so important for your website to perform well in that category.

Factors, you may consider

You now know how the consumer searches for information & what goals he has in mind; gear your marketing strategy to this! Take into account the following: 

Design that is appealing

Websites with good structure and seamless navigation present better than those with poor organization and difficulty getting around. A well-structured website will likely look more appealing than one that lacks this structure.

Users Get a Better Experience

A poorly structured website makes it very difficult to find information or products on a site. A well-organized and easily accessible website is much more enjoyable for visitors. Those who are new to the internet should not waste their time trying to figure out how the site works. Usually, people visit a website in order to access something. Having seamless navigation and structure makes their experience better.

Reducing bounce rate, increasing time spent on your site

Having an easy-to-navigate website will encourage visitors to stay longer on it. Nowadays, users want easy-to-use sites that are easy to navigate. Visitors won't stay on a website if it's hard to navigate. Your sidebars, links, and other directive tools should be visible and easily accessible to users to encourage them to explore. A well-structured web page encourages visitors to interact, which means they will stay longer.

Increase Sales

The likelihood of a user making a purchase increases when they spend more time on the website. A trustworthy website means visitors will complete a transaction. The conversion rate increases when users can easily access the content they need and the interface is pleasant.

The Best Way to Improve Website Structure

Website hierarchies must be planned out

How your website displays information is determined by the hierarchy of your site. It is crucial that you pick a hierarchy that fits your needs so that the rest of your website can function correctly. Do not confuse your users with an overly complicated design. Categorization should be clear and specific, while subcategories should relate to the main category.

Site hierarchy and URL structure

A URL structure is based on the assumption that when you click on a main category and then a subcategory, the URL structure should follow that hierarchy. Hence, the main category name should come first, and then the subcategories. Your users will be directed to the correct location and your site structure will remain intact.

Develop an internal linking structure

A website's internal linking structure cannot be overlooked. It provides navigation, improves search engine rankings, and solidifies website hierarchy. Every page on your website should contain links that lead to and from another page. Main categories and subcategories are linked internally through the main navigation header. The purpose of internal links for search engines is to let them know which pages are most important and how to access them.

The Best Way toImprove Website Navigation

Improve mobile site navigation

Many people use their mobile devices to search the web, so you must make sure your website is mobile-friendly. You can increase your website's reach and user retention by providing a smooth navigation experience for mobile users. The design of your site should be simplified and only include essential information to optimize it for mobile users.

Search the site effortlessly

Usually, when a visitor comes to your website and initiates a search, they are looking to buy or at least browse. You have a potential customer if they are able to find what they are looking for easily. It's crucial to have proper search navigation so that users can find what they're looking for and come back for more. If you have a website with a large amount of content or products, you should have a functioning search navigation tool.

Footer should be informative

No matter how simple the website structure and navigation are, users get tired of going from main category to subcategory. Having an informative footer solves this problem. Users can navigate directly to the parts of the site they need from there.

Reach out to the Web Design Calgary team today to see how we can help your business to grow. With the help of our professional and experienced team of WordPress designers and developers, your company’s website will look great and stand out. 

Call us today to find out exactly what we can do for you!

Mobile App development Calgary

Dynamic customized mobile app development services in Calgary

Mobile App development Calgary

Those times have passed when a brand website was enough to power the growth of the business in the digital realm. Times have changed; for today, enterprise mobility is the latest technical standards for brands in the online world. 

Look at this number – people spend 87% of their time using mobile apps on their mobile phones – indicating that your customers are spending most of their time online on mobile apps downloaded on their handset. 

Given this situation, can you afford to keep your business away from entering the fray of mobile apps? For survival and sustenance, it is imperative that businesses, be it local or international, strategize and focus on mobile app development

Did you know that?

An ever-increasing population prefers to shop using mobile apps today and almost 51% of your consumers tend to check their mobile phones at least 1 to 10 times every day. 

These figures point to the phenomenal potential existing for your business growth! You need to make a choice and that too fast!

So, what do all these stats mean to your business? Whatever be your scale of economies, you need to act fast if you wish to target your mobile-savvy customers. You need to work in tandem with a trusted app development company to be able to guide you through this domain.

Who are we?

X360 Digital is a Calgary mobile app development specialist that helps your brand in venturing into a new dimension that is marked by the increasing mobility of customers. 

As an established Calgary mobile app development consultant, X360 Digital focuses on quality and originality, whether it pertains to designing, layout, end-user experience, speed, ease of installation, security and other relevant features to develop a mobile app for your business.

Why do I need the services of a Calgary app development company?

Canada had about 28 million active mobile users (as of January 2019). Do you intend to target even a minuscule percentage of this population? You should be looking at having an app developed for your business. But, just having an app is not vital anymore.

Your app should:

Only when these two conditions are met relevantly can you capitalize on this growing market, profitably. Since your apps needs to reach your desired market and get downloaded, you need to have only domain experts like X360 Digital to work as your Calgary mobile app development specialist.

Our work of mobile app development involves phased approach

Understanding the mobile landscape in your industry context in the true sense to be able to offer high-powered and innovative applications for your business.

App development involves understanding the customer profile of your target audience thoroughly. Thus, with in-depth research and comprehensive planning, we undertake the work of Edmonton mobile app development work.

The process of app development is minutely planned that involves active participation from your team as well as ours.

We design the prototype.

Take feedback and suggestion internally and from your team.

Keep improving till we are finally ready with an original game-changer in your industry.

Why us?

Looking at the vast opportunity that exists for your brand, it is inevitable that you go in for a Calgary mobile app development company like us because

The objective – offer integrative mobile app development services in Calgary to our customers with cutting-edge technology.

website traffic generation

Boosting traffic to your website through futuristic local SEO services in Calgary

website traffic generation

Would you believe?

The bottom line is that your website needs to be thoroughly optimized for a search engine, especially for local SEO in Edmonton, Calgary, be it Google or Bing, to reap gains and benefits in the real-time.

Essence of SEO

SEO or Search Engine Optimization is about making your website or online portal as attractive, impressive and engaging, as possible, for the crawler or the search engine to detect it amongst millions of sites in the virtual world. 

SEO is not only important, local SEO in Calgary is actually a necessity today for more traffic and faster conversions. 

The question is: Can SEO be done by you? The answer is: If you sincerely aim to be on the top of your local industry search online, you need us – Calgary SEO Specialists. Why?

Still not convinced? Here are few more factual data for you:

The point that we want to drive across is:

Most of your customers are buying online.

Hence, you need to be there visible for them to choose you.

Without optimized website or ecommerce store, this is not going to happen and if it does, it is going to take ages.

Hence, you need SEO experts like us for helping your business with enhanced visibility, boosting online traffic and sales.

Who are we?

X360 Digital is a top Calgary SEO company with years of SEO hands-on experience. Our talent pool is thoroughly skilled. As part of SEO services in Edmonton, we work to give your site a winning edge over the competition.

SEO is not a one-day event and definitely not a one-time activity. It needs to be done on a continual and consistent basis. As Calgary SEO consultants, we understand that the purpose of optimizing your site locally is not to get visitors just for once, but have them coming over to your store, on a repetitive basis. 

Our methodology of work

Towards this end, X360 Digital works to chalk out concise and clear Calgary SEO solutions by working in a dedicated phased manner. The different phases involve –

First understanding your audiences, your industry, competitors, products – every minute detail that is worth knowing

In the next step, we assess, audit and fill up the gaps in your existing website or create an optimized site from the scratch.

We keep monitoring the results and the rankings so that the SEO strategies can be further optimized and made effective.

We keep you updated at each step because it takes a lot of handholding to reach the top page of Google search.

The objective is clear – we work to ensure that your site has augmented traffic by optimizing the site for local searches.

Digital transformation effects

Digital Marketing driving higher ROI

Digital transformation effects

Just like marketing and promotional activities are helpful for a brand in the real world, digital marketing is essential in the virtual world. In the online world, there are different tools that can be used and should be used by brands to maximize their online presence and boost ROI. A digital marketer will have the knowledge of using various digital or online tools to do so.

Digital marketers need to use an integrated and comprehensive strategy so that various elements of digital marketing services are used effectively for optimized results.

X360 Digital is a leading Digital marketing specialist that works with your brand and utilizes endless possibilities of this gamut to bear fruitful results for the business. As an expert in this domain, we brainstorm, create and innovate strategies to deliver phenomenal numbers. As a top digital marketing company, we experiment to try various means and strategies to deliver the desired results.

This is how we add value to your online presence:

We work with an all-inclusive approach to use various digital marketing tools and channels for effective lead generation;

As a competent Calgary digital marketing consultant, we work towards augmenting your brand awareness online.

Help you maximize your ROI on digital marketing campaigns;

Use analytics to assess if the outcomes match with the objectives;

The objective is clear – We work as your extended arm to ensure that all possible channels of digital marketing are explored and utilized to chart a success story for your brand online!