Adwords management company

Website Development: A Better Approach

Adwords management company

Having a poorly designed website that is hard to navigate can lead to users clicking away. As a result, these potential buyers return to Google and seek out another source that can provide them with the information they are seeking. On the other hand, the structure of the website navigation plays an important role in sales, user experience, and optimization. 

The purpose of website navigation is to indicate the importance and relevance of pages, content and information on a website. Users or visitors can find the content they are looking for in this way. You use it to access content and information on a website by using the Internet. This can be presented in different ways, like sidebars, menus in headers or footers, etc. A good website needs to be simple to navigate.

Structure and navigation of a website are taken into account by search engines when ranking it. Nowadays, if you have a hard time getting around your website, it can affect you negatively. An easy-to-navigate and properly structured website should lead to more leads and conversions, which will result in greater business. The purpose of web structure and navigation is to provide better user experience and enhance visibility.

How important is website structure and navigation?

In addition to improving user experience, boosting rankings, and increasing leads, these factors are essential. As a result, businesses become more successful online and consumers become more satisfied. Potential customers will not trust your business if your website is inaccessible and hard to use. People will not buy from you if they are unsure of the integrity of your business. Web navigation plays a major role in search engine rankings. That is why it is so important for your website to perform well in that category.

Factors, you may consider

You now know how the consumer searches for information & what goals he has in mind; gear your marketing strategy to this! Take into account the following: 

Design that is appealing

Websites with good structure and seamless navigation present better than those with poor organization and difficulty getting around. A well-structured website will likely look more appealing than one that lacks this structure.

Users Get a Better Experience

A poorly structured website makes it very difficult to find information or products on a site. A well-organized and easily accessible website is much more enjoyable for visitors. Those who are new to the internet should not waste their time trying to figure out how the site works. Usually, people visit a website in order to access something. Having seamless navigation and structure makes their experience better.

Reducing bounce rate, increasing time spent on your site

Having an easy-to-navigate website will encourage visitors to stay longer on it. Nowadays, users want easy-to-use sites that are easy to navigate. Visitors won't stay on a website if it's hard to navigate. Your sidebars, links, and other directive tools should be visible and easily accessible to users to encourage them to explore. A well-structured web page encourages visitors to interact, which means they will stay longer.

Increase Sales

The likelihood of a user making a purchase increases when they spend more time on the website. A trustworthy website means visitors will complete a transaction. The conversion rate increases when users can easily access the content they need and the interface is pleasant.

The Best Way to Improve Website Structure

Website hierarchies must be planned out

How your website displays information is determined by the hierarchy of your site. It is crucial that you pick a hierarchy that fits your needs so that the rest of your website can function correctly. Do not confuse your users with an overly complicated design. Categorization should be clear and specific, while subcategories should relate to the main category.

Site hierarchy and URL structure

A URL structure is based on the assumption that when you click on a main category and then a subcategory, the URL structure should follow that hierarchy. Hence, the main category name should come first, and then the subcategories. Your users will be directed to the correct location and your site structure will remain intact.

Develop an internal linking structure

A website's internal linking structure cannot be overlooked. It provides navigation, improves search engine rankings, and solidifies website hierarchy. Every page on your website should contain links that lead to and from another page. Main categories and subcategories are linked internally through the main navigation header. The purpose of internal links for search engines is to let them know which pages are most important and how to access them.

The Best Way toImprove Website Navigation

Improve mobile site navigation

Many people use their mobile devices to search the web, so you must make sure your website is mobile-friendly. You can increase your website's reach and user retention by providing a smooth navigation experience for mobile users. The design of your site should be simplified and only include essential information to optimize it for mobile users.

Search the site effortlessly

Usually, when a visitor comes to your website and initiates a search, they are looking to buy or at least browse. You have a potential customer if they are able to find what they are looking for easily. It's crucial to have proper search navigation so that users can find what they're looking for and come back for more. If you have a website with a large amount of content or products, you should have a functioning search navigation tool.

Footer should be informative

No matter how simple the website structure and navigation are, users get tired of going from main category to subcategory. Having an informative footer solves this problem. Users can navigate directly to the parts of the site they need from there.

Reach out to the Web Design Calgary team today to see how we can help your business to grow. With the help of our professional and experienced team of WordPress designers and developers, your company’s website will look great and stand out. 

Call us today to find out exactly what we can do for you!

Mobile app development services in Calgary

Dynamic customized mobile app development services in Calgary

Mobile app development services in Calgary

Those times have passed when a brand website was enough to power the growth of the business in the digital realm. Times have changed; for today, enterprise mobility is the latest technical standards for brands in the online world. 

Look at this number – people spend 87% of their time using mobile apps on their mobile phones – indicating that your customers are spending most of their time online on mobile apps downloaded on their handset. 

Given this situation, can you afford to keep your business away from entering the fray of mobile apps? For survival and sustenance, it is imperative that businesses, be it local or international, strategize and focus on mobile app development

Did you know that?

An ever-increasing population prefers to shop using mobile apps today and almost 51% of your consumers tend to check their mobile phones at least 1 to 10 times every day. 

These figures point to the phenomenal potential existing for your business growth! You need to make a choice and that too fast!

So, what do all these stats mean to your business? Whatever be your scale of economies, you need to act fast if you wish to target your mobile-savvy customers. You need to work in tandem with a trusted app development company to be able to guide you through this domain.

Who are we?

X360 Digital is a Calgary mobile app development specialist that helps your brand in venturing into a new dimension that is marked by the increasing mobility of customers. 

As an established Calgary mobile app development consultant, X360 Digital focuses on quality and originality, whether it pertains to designing, layout, end-user experience, speed, ease of installation, security and other relevant features to develop a mobile app for your business.

Why do I need the services of a Calgary app development company?

Canada had about 28 million active mobile users (as of January 2019). Do you intend to target even a minuscule percentage of this population? You should be looking at having an app developed for your business. But, just having an app is not vital anymore.

Your app should:

Only when these two conditions are met relevantly can you capitalize on this growing market, profitably. Since your apps needs to reach your desired market and get downloaded, you need to have only domain experts like X360 Digital to work as your Calgary mobile app development specialist.

Our work of mobile app development involves phased approach

Understanding the mobile landscape in your industry context in the true sense to be able to offer high-powered and innovative applications for your business.

App development involves understanding the customer profile of your target audience thoroughly. Thus, with in-depth research and comprehensive planning, we undertake the work of Edmonton mobile app development work.

The process of app development is minutely planned that involves active participation from your team as well as ours.

We design the prototype.

Take feedback and suggestion internally and from your team.

Keep improving till we are finally ready with an original game-changer in your industry.

Why us?

Looking at the vast opportunity that exists for your brand, it is inevitable that you go in for a Calgary mobile app development company like us because

The objective – offer integrative mobile app development services in Calgary to our customers with cutting-edge technology.

Google ads lead generation

Boosting traffic to your website through futuristic local SEO services in Calgary

Google ads lead generation

Would you believe?

The bottom line is that your website needs to be thoroughly optimized for a search engine, especially for local SEO in Edmonton, Calgary, be it Google or Bing, to reap gains and benefits in the real-time.

Essence of SEO

SEO or Search Engine Optimization is about making your website or online portal as attractive, impressive and engaging, as possible, for the crawler or the search engine to detect it amongst millions of sites in the virtual world. 

SEO is not only important, local SEO in Calgary is actually a necessity today for more traffic and faster conversions. 

The question is: Can SEO be done by you? The answer is: If you sincerely aim to be on the top of your local industry search online, you need us – Calgary SEO Specialists. Why?

Still not convinced? Here are few more factual data for you:

The point that we want to drive across is:

Most of your customers are buying online.

Hence, you need to be there visible for them to choose you.

Without optimized website or ecommerce store, this is not going to happen and if it does, it is going to take ages.

Hence, you need SEO experts like us for helping your business with enhanced visibility, boosting online traffic and sales.

Who are we?

X360 Digital is a top Calgary SEO company with years of SEO hands-on experience. Our talent pool is thoroughly skilled. As part of SEO services in Edmonton, we work to give your site a winning edge over the competition.

SEO is not a one-day event and definitely not a one-time activity. It needs to be done on a continual and consistent basis. As Calgary SEO consultants, we understand that the purpose of optimizing your site locally is not to get visitors just for once, but have them coming over to your store, on a repetitive basis. 

Our methodology of work

Towards this end, X360 Digital works to chalk out concise and clear Calgary SEO solutions by working in a dedicated phased manner. The different phases involve –

First understanding your audiences, your industry, competitors, products – every minute detail that is worth knowing

In the next step, we assess, audit and fill up the gaps in your existing website or create an optimized site from the scratch.

We keep monitoring the results and the rankings so that the SEO strategies can be further optimized and made effective.

We keep you updated at each step because it takes a lot of handholding to reach the top page of Google search.

The objective is clear – we work to ensure that your site has augmented traffic by optimizing the site for local searches.

x360 Digital Marketing Firm

Digital Marketing driving higher ROI

x360 Digital Marketing Firm

Just like marketing and promotional activities are helpful for a brand in the real world, digital marketing is essential in the virtual world. In the online world, there are different tools that can be used and should be used by brands to maximize their online presence and boost ROI. A digital marketer will have the knowledge of using various digital or online tools to do so.

Digital marketers need to use an integrated and comprehensive strategy so that various elements of digital marketing services are used effectively for optimized results.

X360 Digital is a leading Digital marketing specialist that works with your brand and utilizes endless possibilities of this gamut to bear fruitful results for the business. As an expert in this domain, we brainstorm, create and innovate strategies to deliver phenomenal numbers. As a top digital marketing company, we experiment to try various means and strategies to deliver the desired results.

This is how we add value to your online presence:

We work with an all-inclusive approach to use various digital marketing tools and channels for effective lead generation;

As a competent Calgary digital marketing consultant, we work towards augmenting your brand awareness online.

Help you maximize your ROI on digital marketing campaigns;

Use analytics to assess if the outcomes match with the objectives;

The objective is clear – We work as your extended arm to ensure that all possible channels of digital marketing are explored and utilized to chart a success story for your brand online!